About Mariana
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
French
Conversational
German
Basic
Experience
- FreelanceCreative Content & Graphic DesignJanuary 2008 - Today (18 years and 5 months)• Directed advertising campaigns overseeing the entire process, from customer needs evaluation, conceptualizing strategy, content creation to final product distribution.• Specialized in Logos, Branding and Visual Identity.• Created and implemented Style Guides that ensure consistent branding across all marketing materials and social media channels - print and web.• Experienced in designing for Social Media platforms.• Hired photographers and models, providing direction on site during the shoot.• Conceptualized and wrote the copy for multiple advertising campaigns.• Experience with the high-end luxury service market.
- Spa TrouveCreative Direction & Graphic DesignJanuary 2012 - October 2023 (11 years and 9 months)Utah, USA• Created a strong recognizable brand that stands out from competitors.• Supported expansion efforts from 1 to 6 units by adjusting visual content creation strategy over the years to advance growth. Their strong branding strategy has been instrumental in making them one of the top full-service medical spas in Utah in a highly competitive market.• Created content for hundreds of advertising campaigns to promote services and events.• Designed print and web materials - posters, fliers, mailers, newsletters, murals, Instagram and Facebook posts and stories.• Worked closely with marketing team to align content strategy with company growth goals.
- Radi8 CreativeGraphic DesignerJanuary 2011 - January 2012 (1 year)Utah, USA• Developed branding and digital media content from ideation to completion for various clients in the technology industry as member of the creative marketing team.
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Education
- Certificate of EducationUniversity of Nottingham2024PGCEi - Postgraduate Certificate, International Education
- BA Visual Arts, Graphic DesignBrigham Young University2011BA Visual Arts, Graphic Design