Skill set
Industry fields of expertise
Marta in a few words
Business strategist with a solid Finance background, experienced in both corporate and startup environments across FMCG, healthtech, and luxury goods. Specialising in guiding businesses through key growth stages, from establishing robust processes in fast-paced, high-growth environments to creating sustainable value. Expertise in leading fundraising rounds, mergers, acquisitions, and exits. Results-driven with a strong focus on data-driven decision-making and business intelligence, ensuring strategic success and long-term growth.
Experience
- Bloobloom ltdCFORETAIL (SMALL BUSINESS)September 2023 - September 2024 (1 year)London, United KingdomAt the forefront of innovative eyewear, Bloobloom is a direct-to-consumer brand revolutionizing the way we see fashion and function intersect. Leading the financial strategy and operations to fuel our rapid growth and scalability in a competitive market. VC backed (Pembroke VCT, Create Impact Ventures, DMGV). C£6M turnover- Assessed profitability and growth scenarios for six London-based stores and an ecommerce platform, setting KPIs and objectives for short and long-term performance. Identified viable store locations regionally and internationally, resulting in the upcoming opening of a new store in Q4 2024.- Doubled store revenue within a year by implementing a bonus structure linked to key performance indicators.- Achieved a 113% improvement in EBITDA over the past year, driven by cost efficiencies alongside a 60% increase insales. Additionally, reached the first two consecutive months of positive EBITDA, to +£22k- Developed cash flow projections and devised a financial strategy covering e-commerce and retail operations.- Recovered £200k in R&D expenses and reclaimed £55k in overpaid business rates through diligent review andnegotiation processes.- Implemented financial controls, governance policies, and finance process manual for enhanced operationalefficiency.- Structured EMI option pool including valuation and HMRC registration to support employee incentives.- Prepared comprehensive documentation for Series B fundraising round, creating financial models, pitch decks, datarooms, and outreach materials.- Led the research and strategic planning for our eCommerce business expansion into the US, covering marketanalysis, legal compliance, and operational setup
- Kokoon TechnologyCFOHEALTH & WELLNESSJuly 2021 - September 2023 (2 years and 3 months)London, UKFinance, Strategy, FP&A, Funding, Operations, Logistics, Customer excellence, Legal, HR,Technology wearables. Consumer electronics manufacture and global distribution (B2B and E-commerce). C£3M turnover. VC backed Seed to Series A. (Blackfinch Ventures, Breed Reply, HNWI, Committed Capital, Imagination Technologies)- Spearheaded fundraising, M&A activities, and exit strategy execution in close collaboration with the CEO and leadership team, securing pivotal financing and positioning the company for strategic future transactions.- Liaised with US advisors and UK investors to successfully raise capital through a combination of equity financing, a bridge round, and a Convertible Loan Note (CLN), effectively securing funds for business growth and operations.- Coordinated the successful Kickstarter launch of Kokoon's newest product, managing campaign strategy, marketing,and stakeholder communication to exceed funding goals.- Championed the launch of four innovative products, overseeing everything from initial conception to marketstrategy and after-sale support, significantly enhancing brand presence and customer satisfaction.- Implemented key financial and operational reforms, including modernising accounting practices and improvingcash-flow management, which extended operational runway by 8 months.- Mentored the Operations and Customer Excellence teams, achieving a 20% improvement in response times and a10% increase in customer satisfaction through strategic leadership and team development.
- GrowCFOMemberMarch 2020 - Today (5 years and 3 months)GrowCFO is a global community built by and for ambitious finance leaders. We help you build the professional and personal skills, confidence and connections you need to achieve your full potential. Members receive exclusive access to peer group development programmes, on-demand training resources, executive mentoring, collaborative events, insightful content and more. We have helped thousands of finance professionals through innovative capability assessments, personalised action plans and practical resources.
1 recommendation
FA
F Aldiwan recommend Marta
24/04/2023
Worked with Marta previously whilst on client site. She's very informed passionate about her field. Went above and beyond to make sure people around her are working to a high standard
Education
- ACCA, Accounting and FinanceACCA2017ACCA, Accounting and Finance
- MSc, Business Administration and ManagementUniversidad Autónoma de Madrid2010MSc, Business Administration and Management
- Business Administration and FinanceUniversidad Autónoma de Madrid2008licenciada, Administracion y Direccion de empresas
Certifications
- ACCAACCA2017