Description

Partnerships Leader with 20+ years’ experience scaling SaaS and marketing agencies from early traction to $1M–$1.7M+ ARR through GTM and partner-led growth.

My work centres on one outcome: designing and executing growth systems that scale. I specialise in building high-value partnerships, repeatable GTM engines, and translating strategy into measurable commercial results.

I’ve closed and expanded revenue-generating partnerships across SaaS, MarTech, and tech-enabled services, solving complex commercial challenges and turning them into clear, scalable solutions.

Selected results

Increased SendX ARR by $600K, doubling revenue from $600K to $1.2M in 14 months

Scaled Market8 from ~$1M to $1.7M ARR in under 18 months via partnerships and GTM optimisation

Founded and scaled Growth Drivers from $0 to $250K ARR in its first year

My work spans positioning, segmentation, partner ecosystem design, sales enablement, onboarding frameworks, PLG, and long-cycle B2B deal execution.

I bridge strategy and execution by building the playbooks, then running the first partnerships and deals to validate the channel before scaling.

Today, I lead partnerships and GTM at Product Fruits, turning the product into a primary growth channel by improving activation, adoption, and self-serve conversion through in-product growth frameworks.

I also advise early-stage SaaS companies on building sustainable growth systems that prioritise long-term revenue over short-term spikes.

If you’re looking to build a repeatable growth engine rather than chase one-off wins, I’d be glad to connect.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Brighton (up to 50km), London (up to 10km)

Product Fruits
Head of Partnerships
TECH
January 2026 - Today (5 months)
London, United Kingdom
I lead partnerships at Product Fruits, focused on building scalable partner ecosystems that drive predictable, partner-sourced revenue.

My role spans the full lifecycle, from defining positioning, ICP and partner profiles through to recruiting, onboarding and enabling partners, building co-selling motions, creating sales and enablement assets, and personally working deals with partners and customers.

I specialise in turning early traction into repeatable growth by designing GTM playbooks, referral programs and revenue-share models that are simple to adopt and easy to scale, while working cross-functionally with product, sales and marketing to ensure strong activation, conversion and long-term retention
Go-to-Market (GTM) Strategy Business Plan Development Partnerships
ProductLed
ProductLed Advisor
CONSULTING AND AUDITS
June 2025 - January 2026 (7 months)
London, United Kingdom
Helped SaaS founders and GTM teams build product-led businesses and improve activation, conversion, and retention.
Took over the entire sales and advisory function within three weeks, reporting directly to the CEO.
Generated $200K+ in revenue, exceeding monthly targets through structured advisory offers and follow-up.
Led 100+ advisory calls with startups, scale-ups, and enterprises, acting as a trusted partner to founders and revenue leaders.
Worked with large organisations (including Autodesk, Typeform, Paligo) on improving user onboarding, adoption, and product-led motions.
Improved the full revenue funnel: outreach, qualification, call structure, onboarding, and success tracking.
Collaborated closely with the founding team on GTM redesigns, simplifying offers and aligning sales conversations with product value.
Go-to-Market (GTM) Strategy Sales Excellence marketing agency Start-up Business Plan Development
Sendx
Head of Growth/Enterprise Sales Director
TECH
February 2023 - March 2024 (1 year and 2 months)
London, UK
1 year 2 months
Enterprise Sales Director
September 2023 - March 2024 (7 months)
London, England, United Kingdom
Forged new B2B relationships with businesses looking to enhance their email marketing campaigns and played a lead role in New Business Acquisition, Key Account Management, Onboarding, and Retention to ensure customer success.
Sales: Deals included: Marketing Agency - $64k ARR, Online Casino - $42k ARR, Affiliate Marketing Agency - $42k ARR, Crypto Search Company - $36k ARR plus many more.
Onboarding: Designed the SendX Plus Program in collaboration with the onboarding team to ensure that our customers were successful