Matt Mccolley

High performing senior sales team member – legal (Employer of record) services & SaaS. Multi vertical, global mid market and enterprise clients. Primary target personas: CFO, CPO, COO, Head of HR

• ▪ Attained 100% target for Q3 & Q4 2025 : Average ARR £62K

• ▪ Attained 100% target for Q1 & Q2 2026 : Average ARR £65K

• ▪ Closed complex deals – Business critical service involving multiple stakeholders across senior management and C-Level functions

• ▪ Won global multi-industry new business - Primary focus on EMEA, APAC and LATAM

• ▪ Mentor – Providing professional development assistance to SDRs and Junior Account Executives

• - Led by example, embedded culture of dedication and empowered progression via delegation and review.

Won top performer award in new business role by SaaS lead management platform with 100 employees and £7M ARR. Handled complex sales cycles of 9-12 months focused on enterprise and SMEs. Reported directly to CEO.

• ▪ Achieved FY23 130% against target, £1.3m vs. £1m; won 'Highest Revenue Generator' for 2022. Maximised customer engagement, focused on enterprise and identified opportunities to upsell / cross-sell services.

• ▪ Spearheaded lucrative change in sales and marketing strategy; given autonomy for marketing strategy and compensated for absence of specialist marketing team driving inbound lead generation.

• ▪ Closed £2.5M deal, the largest in Convertr history, a £1.1m ARR contract with the world's largest demand generation provider, Demand Science. Beat out market-leading competition after seven-month sales cycle.

◦ - Sold complex lead management solution that became the critical backbone of all client operations.

◦ - Forged crucially strong relationships across the major account using MEDDICC sales training principles.

◦ - Pulled in senior executive team, including CEO, for high-stakes pitches that were instrumental to success.

◦ - Broke records for biggest ever contract value and highest ever ARR rate, £1M higher than previous best.

• ▪ Secured other deals worth up to $270K total contract value, including a global Cybersec provider generating $84k ARR and three tier 1 lead providers, ranging from $75k ARR to $133k ARR.

• ▪ Strengthened team capabilities; mentored junior sales team members and fostered collaborative culture.