Max Tuttle

• Creating interactive and passive training materials to increase the knowledge and confidence of retail staff working for automotive clients including JLR, Lamborghini, Porsche, McLaren and Mitsubishi.

• Writing content for sales and promotional materials, websites, marketing campaigns and print and radio advertisements and books for various European car manufacturers and distributors, as well as for banks and real estate companies in the Middle East.

• Writing, subediting and proofreading for publishing houses in the UAE, including Motivate Media Group (since 2010), Explorer Publishing, Condé Nast Middle East and Spear Publishing, creating engaging content for monthly magazines, websites, printed travel guides and coffee table books, as well as ensuring clarity and compliance with house styles.

• Creating online content for identity magazine, including SEO optimisation, and writing news articles, interviews and features for Wheels motoring magazine and Alpha (4men) men's lifestyle magazine (Gulf News/GN Media publications)

• Working with Catherine Belbin Communications to create and edit content for clients including Dewan Architects + Engineers and Fantini Mosaici.

• Creating press materials and advising clients and agencies on PR outreach.

• Co-created and project-managed the development of a full curriculum to enhance the knowledge and skills of Bentley Service Advisors, incorporating online and in-person training assets including videos, podcasts, animated infographics, e-learning modules and remote and face-to-face training.

• Generated coverage and increased brand and product awareness for the new Zenos sports car company by creating and managing a full PR and marketing programme that included press and marketing material production, media outreach and relationship building and social media management.

• Oversaw and project managed the creation of three key training modules for Mercedes-Benz UK that provided practical help and peer-generated and -validated advice on how to increase customer happiness and develop lasting customer relationships.

• Co-created key programmes for Volvo and Lotus that helped retailer managers and staff deliver better business results by focusing on delivering exceptional customer experiences.

• Wrote key guideline documents and presentations for a wide variety of automotive brands.

• Produced assets and provided strategic and tactical advice to help build awareness and enhance the reputation of Hyundai Motor Europe and Hyundai Motor UK as the brand and its products moved from low-priced to high-value; included creating speeches, presentations and statements for senior European and UK spokespeople, developing key messages and communication points, and writing news releases and press kit materials.