About Nick
I'm a data-driven UX Product Design Lead with hands-on experience across Product Design / Service Design, Product Management, Growth, and Experimentation (CRO).
I've worked both agency side and in-house, primarily within startup and growth-stage businesses where adaptability, speed, and impact matter most. My approach merges Product Design with experimentation and data analytics to ensure we’re creating solutions that are quantitatively driven and qualitatively informed. I'm a strong advocate for embedding A/B testing into the product development cycle and believe designers should be just as comfortable in analytics tools as they are in Figma.
I'm open to roles in: UX Product Design, Product Management, and Experimentation.
In 2018, I taught myself Node.js and MongoDB to design, build, and launch a Wishlist web app wantt.it which now has over 21,000 registered users.
Portfolio: nick-reynolds.com (Password: vufhyk-1bojcu-tewTuf)
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- Philip Morris InternationalUser Experience Lead (Contract)June 2025 - May 2026 (11 months)London, UK
- UX Design
- Conversion Rate Optimisation (CRO)
- Experimentation
- Digital Analytics
- Roadmap management
- Prioritisation
- Managing delivery through a third-party CRO agency
- Collaboration with Global stakeholders
- Figma, JIRA, Contentsquare, Adobe Target, Trello, GA4
- NRX StudioDirector & ConsultantApril 2025 - Today (1 year and 4 months)UX Product Design, Experimentation / CRO, Growth, and Digital analytics consulting.Clients have included:
- Helping entrepreneurs with SaaS startups
- Qdos Insurance
- Philip Morris International (PMI)
- Global Radio
- Isobar
- Pitch concepts
- BOXTUX Experimentation Lead, GrowthMay 2022 - March 2025 (2 years and 10 months)London, UKReporting to the Chief Product Officer with monthly updates to founders & SLT. I lead a high-performing UX Experimentation team of 4, driving business OKRs and delivering measurable impact across the company on a B2C website and B2B app.We were a team made up of Designers, Engineers, and Analysts focussing on growth initiatives to improve conversion rates, funnel progression and annual recurring revenue (ARR). We carried out the entire Product design lifecycle, and used test-and-learn approaches such as AB testing and qualitative research.I was accountable for the roadmap, OKRs, design, development, analysis, and reporting. Involved hands-on Design in Figma, analysis in Adobe Analytics & Contentsquare, and managing the roadmap in JIRA.👨💻 Growth Product Design- Using my 10+ years experience in UX Product Design to provide both hands-on design & management of design activities within the team- Combining qualitative and quantitative research methods to discover insights for growth🔬 Experimentation at Scale- On average we ran ~6 experiments per month across client & server-side, with a 36% conclusive win rate and +13% average conversion uplift- £3.7M revenue uplift generated from experimentation between 2022-2024- I managed a roadmap of experiments & personalisation, from ideation to design, dev, and analysis- £150k budget ownership for tools & third-party suppliers🚀 Driving a Culture of Experimentation- Embedding testing capabilities into scrum teams and educate the wider business on the value of experimentation, even when tests lose- Collaborating closely with Data & Analytics to ensure rigour in statistical significance and mitigate risks- Experiments spanned all business touch points: online/offline sales, marketing, customer service, operations, and engineering🛠 Toolset: JIRA, Adobe Analytics, AB Tasty (client/server-side), Contentsquare, Figma, Looker, Google Sheets, Typeform
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Education
- BSc Multimedia Computing & Digital Media with First Class HonoursUniversity of the West of England2013BSc Multimedia Computing & Digital Media with First Class Honours