Description

Launching an independent consultancy to help organisations unlock growth through smarter procurement, better commercial outcomes, and AI-enabled strategies.

Future-ready procurement, negotiation & AI enablement for brands, agencies & tech vendors

Focus Areas:

• Training, consultancy and advisory on negotiation, commercial transformation and AI

• Bridging commercial, marketing, and procurement teams for better collaboration

• Category management in marketing

Productised services:

• Procurement Accelerator 4.0 – builds procurement, commercial, negotiation and AI capability

• Negotiation Desk – on-call support for live deals and pricing

• AI Sprint – enabling AI solutions and commercial transformation

• Procurement Maturity Assessment – strategic audit and recommendations

Bringing commercial clarity and empathy to help teams work better together.

Languages

English
Native or bilingual
French
Fluent
Spanish
Fluent
Portuguese
Conversational

Workplace preferences

Can work on-site

London (up to 50km)

UNILEVER
Global Procurement, Digital Marketing Experience
August 2021 - November 2024 (3 years and 4 months)
Schaffhausen, Switzerland
• Orchestrate creative technology pilots to disrupt the E2E marketing value chain through automation, optimisation & Gen AI.
• €20m savings delivered YOY, 100% over delivery. Average negotiation saving of 36%. Average AI cost impact of up to 50%.
• Dot connector and procurement lead across 29 Digital Marketing & Commerce (DMC) hubs globally across Unilever.
• Engaged VP's to unite marketing, IT/Tech, commerce and digital for the first time to disrupt E2E marketing with an AI blueprint.
• Influencer marketing strategic review with senior VP engagement to ensure full E2E global implementation.
• a at scale. Externally a
Negotiation artificial intelligence Influencer Marketing Content-Marketing Marketing Technology
UNILEVER
Global Procurement, Digital Marketing & Media
May 2019 - August 2021 (2 years and 3 months)
Schaffhausen, Switzerland
• Responsible for €250m digital marketing procurement; scope includes influencers, eCommerce, social commerce, web development, SEO, gaming, creative technology, innovation & AI. Team leadership of a remote based team from diverse cultures.
• In-housing of AdTech capabilities to unlock media buying transparency of cost, data and process to drive efficiency and enable better awareness of Data Driven Marketing.
• Implemented creative automation & modular creative globally to unlock up to 50% cost reduction and 25% speed efficiency.
• Robust eCommerce performance remuneration model to drive YOY asset price decrease and automation of up to 56% coupled with ensuring content quality. Procurement Hero awarded in 2020.
Philip Morris International (CH)
Manager, Marketing Procurement Intelligence
WINE AND SPIRITS
November 2018 - February 2019 (3 months)
Madrid, Spain
• Improve impact, quality and influence of global supplier relationships in Retail, Digital, Marketing and Global Communications across 80 countries worldwide to drive company transformation.
• Strong influence and collaboration with partners and senior stakeholders to provide procurement visibility, market intelligence and identify synergy between global and local.