Description

A hands-on Design Director and multidisciplinary designer with over 18 years of experience leading teams, developing brands, and crafting compelling visual narratives. After several years leading my own studio, Another Acronym, I am now looking to return to permanent roles within agencies, where I can collaborate with dynamic teams to create visually engaging brand campaigns.

My background spans brand identity, UI/UX, motion graphics, and

digital campaigns, with a strong focus on concept-driven storytelling

and audience engagement. Having worked across retail, tech, music,

and healthcare, I specialise in creating impactful campaigns that connect with diverse audiences across print, motion, digital, and experiential platforms.

I bring strong leadership skills, guiding teams through strategy, creative development, and execution. Comfortable presenting to stakeholders, I thrive in collaborative environments where big ideas turn into real- world impact.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Margate (up to 50km)

Another Acronym Branding Studio
Founder & Digital Design Director
November 2013 - Today (12 years and 7 months)
London, UK
Margate, England, United Kingdom Clients Altogether Dental, Music Support, i love it, Music Support, attune, BBC Storyworks, The Forward Trust, KGA, CC-Labs, 180 Studios, Positive Experience, Mimu Gloves, ACL, Aloom Contracts GSK/HALEON, System Two, Endlesss
• Running a branding and design agency delivering strategic creative solutions across brand identity, campaigns, UI/UX, and motion graphics.
• Responsible for creative direction, team management, and client engagement across various sectors.
• Branding, concept development, graphic design, animation, rich media advertising for various clients across music and tech sectors.
GSK/Haleon
Product & Brand Designer
September 2021 - December 2022 (1 year and 3 months)
London, UK
Third nature
• Developed brand strategy and UI/UX for a US-based women's health app called Third Nature.
• Led visual storytelling efforts, ensuring design consistency across digital platforms and content marketing.
System-Two
Creative Director
June 2019 - November 2020 (1 year and 5 months)
London, UK
GSK/HALEON
• Led innovation consultancy projects across brand strategy, product development, and UX/UI design.
• Worked on market research and communication strategies for new health services and digital platforms.
• Directed other designers, collaborating with strategists and developers to bring new concepts to life.