A hands-on Design Director and multidisciplinary designer with over 18 years of experience leading teams, developing brands, and crafting compelling visual narratives. After several years leading my own studio, Another Acronym, I am now looking to return to permanent roles within agencies, where I can collaborate with dynamic teams to create visually engaging brand campaigns.
My background spans brand identity, UI/UX, motion graphics, and
digital campaigns, with a strong focus on concept-driven storytelling
and audience engagement. Having worked across retail, tech, music,
and healthcare, I specialise in creating impactful campaigns that connect with diverse audiences across print, motion, digital, and experiential platforms.
I bring strong leadership skills, guiding teams through strategy, creative development, and execution. Comfortable presenting to stakeholders, I thrive in collaborative environments where big ideas turn into real- world impact.