Description

I’m a Senior Insight & Research Consultant with 8+ years of experience helping global brands turn complex data into strategic decisions. I specialise in campaign effectiveness, brand equity tracking, and end-to-end quantitative research—from survey design and data modelling to insight delivery and stakeholder alignment.

I’ve worked with leading organisations including Mondelez, Heineken, TikTok, Nestlé, Uber, Vodafone, Ferrero, and Lactalis, and more, delivering insights that shape media, creative, and brand strategies across diverse markets.

My core expertise includes:

Advanced campaign analytics (e.g. OTS modelling, ROI and media plan assessment)

Cross-channel diagnostics to identify what drives effectiveness and efficiency

Strategic brand insight: tracking, segmentation, and sustainability communication research

Currently available for up to 2–3 days per week of freelance or consulting work.

If you're looking for senior-level thinking with hands-on delivery—without the overhead of a full agency—I’d love to connect.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Conversational
Russian
Native or bilingual
Ukrainian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Leading Insights Consultancy
SUSTAINABILITY RESEARCH LEAD & PRODUCT STRATEGIST
RESEARCH
October 2024 - Today (1 year and 8 months)
London, UK
• Developed Sustainability Research Product— from initial framework to client-ready solution. Design survey, modelling, reporting, and automation, combining MetrixLab's methods with Toluna platform capabilities.
• Drive internal rollout and commercialisation of the solution —building toolkits, training teams, supporting proposals, and co-developing sales materials. Contribute to business growth by shaping sector-specific positioning and showcasing client value through meta-learnings.
Leading Insights Consultancy
CATEGORY INSIGHT LEAD & CAMPAIGN EVALUATION EXPERT
RESEARCH
June 2023 - Today (3 years)
London, United Kingdom
• Act as Insight Category Lead for Mondelez's 20-market EDD programme, focusing on strategic optimisation and insight planning. Lead meta-studies and help refine delivery structure and reporting with client and internal teams.
• Lead as Campaign Evaluation Solution Expert, strengthening internal capability and quality standards. Provide methodological guidance and training to new teams, and support the delivery of complex, high-impact projects.
Leading Insights Consultancy
SENIOR RESEARCH MANAGER – CAMPAIGN EVALUATION & CATEGORY RESEARCH LEAD
May 2022 - April 2023 (11 months)
London, United Kingdom
• Delivered multi-market campaign evaluations end-to-end, using advanced techniques (OTS, Shapley via SPSS) and cost-efficiency analysis. Build client trust through actionable insights and become go-to expert for complex cases.
• Acted as Category Research Lead for Mondelez's pan-European Equity tracker and led on a cross-market segmentation study— serving as main client contact, coordinating regional delivery, and refining methodologies to reinforce the programme's strategic value and long-term partnership.