Owen Buck

Led design strategy and creative direction across brand, campaigns, and digital. Built and managed a multi-disciplinary design and video team, delivering innovation and consistency at scale.

Key contributions:

– Directed brand evolution programmes that improved accessibility to AA standards across all channels, setting a benchmark for inclusive communications.

– Developed disruptive generative brand systems that scaled across hundreds of outputs while preserving authenticity and creative edge.

– Delivered multi-channel campaigns with measurable increases in engagement, reach, and brand recognition across diverse global audiences.

– Established in-house creative capabilities that expanded delivery speed and innovation while maintaining quality and brand consistency.

Promoted from Graphic Designer after a long tenure delivering creative across all channels. As Senior Designer, led visual direction for the Union’s evolving brand and campaign output, while managing a small in-house creative and reprographics team. The role sat within the Union’s Marketing team,

requiring close collaboration with senior stakeholders and multiple service areas.

– Co-led a full rebrand of the Students' Union visual identity, delivering refreshed guidelines and assets across all channels

– Created promotional materials for campaigns, events, services, and student groups — across print, digital and motion

– Line managed a full-time designer, student creatives and student reprographics staff

– Partnered with senior leadership to deliver strategic campaigns and creative communications that supported student engagement and organisational goals

Delivered wide-ranging design output for the Union’s campaigns, services and communications. Built trusted relationships across departments and supported the development of student-facing visual comms in print and digital formats.