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Paul BennettPB

Paul Bennett

Data, Tech & AI Transformation for Marketing

On-demand
London, GB
15+ years

Average response time: 1 hour

About Paul

I'm an independent Data, Tech & AI strategist, business analyst and innovation partner - with over 30 years of experience across the Marketing Communications industry.

I work with marketers and agency folk who want to figure out what to do now, next and beyond—as well as the how! How to manage change, accelerate and mature their DTAI capability.

I work for challengers that believe in the power of AND not OR; Data and Creativity, Technology and Privacy, Automation and Human Connection.

I've worked with Holding Groups (@ Havas, Publicis) and behemoth clients including Samsung, VMO2, LEGO, Reckitt, Stellantis (@ PM Dragonfly)… but also start-up and scale-up businesses too.

I’ve built teams, pioneered new ways of working, designed cloud-for-marketing use cases, and now... I’m helping organisations acquire talent to support the exponential demand for skills in the AI domain.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • DTAI Consulting
    Independent Consultant / Business Analyst
    CONSULTING AND AUDITS
    November 2021 - Today (4 years and 7 months)
    London, UK
    Data, Tech & AI (DTAI) Maturity Auditing (proprietary SCOPE 5A framework) // Transformation Planning & Strategy // Solution Architecture & Use Case Design // Change Management
    Current state auditing Solutions architecture Future state strategy Business analysis Change Management
  • Liberty Hive
    Partner (Data, Technology & AI)
    HUMAN RESOURCES
    July 2025 - Today (11 months)
    United Kingdom
    Liberty Hive Connects is a SaaS talent platform now servicing the rapidly growing demand for people & skills in the Data, Tech & AI domain.
    Business development Talent acquisition
  • PM Dragonfly
    Associate Consultant
    DIGITAL AND IT
    July 2025 - Today (11 months)
    London, United Kingdom
    Client Consulting & Solution Strategy for Digital Transformation and Marketing Automation. (part-time freelance)
    Business analysis Solutions architecture Digital Transformation automation

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Education

  • Mini MBA
    2022
    Mini MBA
  • BPIF Commercial Management
    Leicester College
    BPIF Commercial Management

Skill set

Categories