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Peter MorrellPM

Peter Morrell

Freelance food writer

£300/day
London, GB
8-15 years

Average response time: 1 hour

About Peter

I started a lifestyle website called aboutmygeneration.com in 2006 one of the world's first sites of its kind. I subsequently added to the portfolio. I write for these two websites, and have had articles published in The Huffington Post, Travelbag's Escape magazine, and many other publications.

Writing awards include 'Journalist of the Year' at the Dutch Travel Writers Awards, the award for Best Online Article by the Italian National Tourist Board, the Best Article Published in the Foreign Press award from the Primavera del Prosecco Superiore Conegliano Valdobbiadene producers and The Cultural Voyager was given the award for best online coverage by the German National Tourist Office.

The link to a representative sample of my work is
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • AboutMyGeneration.com
    Founder
    August 2006 - Today (19 years and 10 months)
    A Social Networking and Magazine site for Baby Boomers Founded this web site and assisted in its development and ongoing maintenance. The site currently attracts 50,000 unique visitors per month and has 30,000 registered members. Contributing editor to the site, writing about food, drink and travel. Recent travel articles have covered trips to Sharm El Sheikh, Amsterdam, Denmark, Tromso in the Arctic Circle, Philadelphia, Prince Edward Island in Canada. the Alpujarra Mountains and a fjord cruise to Norway. Restaurant reviews include the Pont de la Tour, Bombay Brasserie, The Portrait@The NPG, Tamarai, Chor Bizarre, The Quilon, Iberica, Moti Mahal, Mon Plaisir, Cafe du Marche, Quaglino's, Redhook, Kimchee, Cantina del Ponte and the fabulous pop up Mrs Paisley's Lashings run by icon of the organic movement, Jo Wood.
  • European Management Systems
    Managing Director
    April 1991 - September 2011 (20 years and 5 months)
    Software and Consultancy house specialising in the development of Business Intelligence and Mobile Data Collection / Delivery Software Founded this company in 1991 and developed a range of business intelligence and data collection products. In that time won many public and private sector blue chip clients both in the UK and internationally. These include Tupperware Worldwide, the BAA, The Charity Commission, Dept for Education and Employment, Lewisham PCT, Kerry Foods, Michael Page and Unichem. Responsible for defining the technology stack used for development, this included SQL Server, Visual Basic, .NET, C++, Java and Flash/Flex. Latest product developed is Catalytix, a flexible, multi-platform 'App Store' written in Flash and Java that can deliver relevant applications to mobile workers in any industry using Windows and Android based devices and OLAP for Android, a Smart Phone based App for travelling executives Key products developed were: Eureka, a complete BI systems with its own OLAP engine - ActiveArchitect, a BI front-end builder for Microsoft's Analysis Services PocketAnalytix, the world's first mobile OLAP client that was licensed to Comshare Inc in Detroit. CAT, a mobile data collection product that achieved approval from the Department of Health for use by field NHS staff. CareMobile, a mobile data acquisition system marketed by the UK's leading social care software house Largest project installed was for Tupperware World Wide and required the project management of a series of five applications that were installed throughout South America, Europe and the Far East.This project resulted in an award for operational excellence from the President of Tupperware
  • Planning Sciences Ltd (now Gentia plc)
    Managing Director
    April 1986 - April 1991 (5 years)
    As Sales Director and then Managing Director of this highly successful software house, grew the company from a turnover of £100,000 to £3million, Oversaw the development of EpiC, one of the world's first EIS / BI system Recognised the need for a more efficient regulatory bank reporting system so developed Spring (Statutory and Prudential Reporting) in conjunction with a number of leading banks. This product is still being used by UK financial institutions.

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Education

  • O Levels
    King Edward VI School Southampton
    1965
    A well rounded education from Southampton's top school

Skill set (10)

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