Rosalind L.

For over 13 years, I've been leading digital transformation missions for a variety of structures (Multi-national luxury groups, DNVBs, SMEs) using an analytical and humble approach. I've managed digital teams of up to 3 people and handled digital budgets up to €5M/year (Digital Media, Social Media, SEO-UX-CRO, CRM).

Impact:

- Tripled online sales for Guerlain UK

- Internationalised NUXE online with new pure play partners and market-entry

- Co authored a 10 year visitor economy strategy valued at ~$25bn AUD in impact

- I lead cross functional teams, build joint business plans with partners, and establish operating rhythms that scale

How I work:

Humble, evidence led, and calm under pressure. I care about responsible beauty and outcomes that last. From e retail and CRM to partnerships and market expansion — protecting brand equity while accelerating performance. Specifically, my support is structured in 3 phases adapted to your challenges:

- Flash Audit (30-90 days): Precise operational diagnosis, prioritisation of digital quick wins.

- Operational Management (3 to 12 months): Agile team steering and concrete acceleration of results (D2C, e-Retail, Marketplace).

- Digital Coaching: Tailored training, practical skills transfer, and enhanced team autonomy.

Specialties:

- Luxury beauty and hospitality: LVMH, Dorchester Collection, Estée Lauder, NUXE

- Digital and growth: e commerce, e retail, performance marketing, SEO, analytics, marketplace expansion

- Brand and experience: wellness, spa operations, guest excellence, content, lifecycle, merchandising

- Ways of working: global local orchestration, partner management, contract negotiation, business planning and forecasting, orchestrating communications, presenting, reporting, project management roadmaps, A/B testing, change management, strategy, team leadership, budget management.