About Rowell R.
A seasoned professional with a dual focus on business strategy and sustainability, experienced in managing operations, sales, and communication across multiple sectors, including hospitality, retail, and e-commerce. Proven ability to lead teams, optimize business processes, and drive profitability through strategic planning, operational efficiency, and innovative solutions. Skilled at aligning sustainability goals with business objectives, enhancing brand value, and achieving financial growth.
English
Native or bilingual
French
Conversational
Spanish
Basic
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km), Annecy (up to 50km), Strasbourg (up to 50km)
Experience
- MovenpickBrand and Sustainability ManagerHOSPITALITYJune 2025 - Today (1 year)Issy-les-Moulineaux, France
- Developing new strategy for Movenpick's Kilo of Kindness Initiative
- Managing other Movenpick and Swissotel projects.
- NovotelSustainability ConsultantHOSPITALITYMay 2025 - June 2025 (1 month)Paris, France
- Created HQ and Hotel toolkit for world ocean day.
- Created Impact Report for Novotel
- Created KPIs for Novotel Sustainability
- ACCORBrand Sustainability ConsultantSeptember 2023 - Today (2 years and 9 months)Paris, FranceProject Management and Coordination
- Managed and coordinated the creation and deployment of sustainability materials for certification bodies in the hotel industry, as well as for operational and in-hotel communications.
- Monitored the global rollout of in-hotel communication assets .
- Provided project deployment support to regional hubs and hotel properties of communication assets.
- Supported global marketing brand teams, which includes 12 Accor brands, and sustainability teams on various sustainability projects.
- Coordinated projects for regional hubs and hotels properties.
Sustainability Communication and Branding- Designed and conceptualized sustainability in-hotel communication assets and messaging.
- Reviewed sustainability communication content to ensure accuracy in terms of tone-of-voice and brand visual identity, and to prevent greenwashing.
- Developed guidelines to prevent greenwashing in copywriting sustainability contents.
Sustainability Operations- Collaborated with loyalty and sustainability teams to develop a water-saving initiative for hotels.
- Designed a new end-of-life standard operating procedures (SOPs) for soft and hard bedding disposals for hotels.
Sustainability Research- Reviewed PR initiatives to align the communications strategy with the brand's positive image, mitigating negative impact.
- Conducted studies on the environmental and operational impact of minibars, VIP gifts and dispensers.
- Training and Engagement Developed communication strategies to engage global teams in the marketing division's sustainability initiatives.
- Prepared regular updates to brand teams about project, industry, and sustainability updates.
- Prepared monthly reports to update stakeholders on the progress of different projects.
- Developed newsletter content focused on sustainability initiatives.
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Education
- Masters in Business Transformation for SustainabilityKEDGE Business School2024Sustainability
- Master in Business Administration (MBA)University of the Philippines2018Business Administration and Management, General
Certifications
- Project Management CertificationDisaster.Org2024
- Marketing Essentials CertificationDisaster.org2024