Roy Mccready

Product Photographer | Creative Brand Photography | High Concept Art Direction | Building Your Brand Identity Through Creative Photography | +44(0)7956849896 | www.roymccreadyphotography.com At Roy McCready Photography I specialise in product photography capturing the essence of your products with creative and stylish photography that stands out and builds brand recognition. Services provided: ⦾ E-commerce Photography ⦾ Hero/Pack shots ⦾ Brand Launches ⦾ Lifestyle Images ⦾ Location shoots So, whether you require photography with crisp, clean white backgrounds for e-commerce or Amazon sales, images for catalogue production, pack shots, creative hero shots or a bespoke brand launch, Roy can help you create stunning imagery to improve your brand recognition and boost sales. If you're ready to elevate your brand, then give me a call and let's create something special. +44(0)7956849896 | [email protected]

Studio Management: Established and managed multiple commercial photographic studios specialising in ecommerce, hero shots and lifestyle product imagery. Comprehensive Photography Knowledge: Proficient in capturing and post-production of digital photography and videography using a diverse range of cameras and lighting equipment/setups. Studio and Location Expertise: Skilled in using studio lighting for product and lifestyle shoots as well as conducting location shoots with models of all ages. Advanced Software Proficiency: Highly skilled in Adobe Creative Suite, including Photoshop, Lightroom, Camera RAW, and Capture One. Experienced in using Microsoft Office packages. Multimedia Skills: Experienced in sound recording, video editing, and graphic layout using Adobe Premiere Pro, Rush, Audition, Illustrator, InDesign, and DaVinci Resolve. Printing and Retouching Mastery: Accomplished in conventional photographic and digital printing, digital image retouching, colour balancing (Pantone and CMYK), and preparing images for web, catalogue, and print outputs. Graphic Design: Experienced in producing graphics and artwork for high-profile clients, adhering to strict briefs and tight deadlines. Process Development: Developed and managed processes to improve studio operations, including managing two separate PIM systems, file coding and archiving, GDPR compliance, and workflow optimization. Leadership and Training: Supervised and trained colleagues in lighting techniques, photographic capture, analogue and digital print, digital image editing, and outputting images for print and web.

•Involved in the organising, planning and assessing of part-time courses based in the fields of photography and digital image editing

•Creation of the course structure, session planning, setting assignments, creating handouts and scheduling assessments.

•Creating and delivering PowerPoint presentations based on the topics covered in each course

•Conducting practical and technical lessons based on digital photographic techniques and the software packages Photoshop, Adobe Camera RAW and Bridge

•Assessing written assignments, photographic works and learner portfolios for technical, artistic and academic content

•Liaising with private companies and heritage sites to arrange location shoots

•Working within the guidelines of equality, diversity and inclusion

•Embedding minimum core requirements of numeracy, literacy and ICT into session plans

•Organising end of term exhibitions offering the photography students an opportunity to display their work

•Trained through the Red Cross as appointed person - first aid at work