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Malt Strategy
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Sarah HilsleySH

Sarah Hilsley

Supermalter

Freelance Brand and Packaging Designer

£420/day
3 projects
Reigate, GB
15+ years
Brand territories & moodboards
Strategic, conceptual thinking
Brand identities and visual systems
Range creation, development and implementation
Adobe Photoshop & Illustrator

Average response time: 1 hour

About Sarah

I am an award winning creative with over 25 years experience working on some of the world’s most recognised consumer brands. Whether designing for global FMCG leaders, challenger brands or startups, I balance consumer insight and commercial reality, with big ideas and clear thinking to produce designs with proven results.

I have experience across multiple global markets and categories, with particular focus on food and drink, personal care, health and household. Agile, organised and committed, I’m skilled at managing complex projects - from brand positionings and concept creation, through implementation to guidelines. There’s always a rational behind what I do and I’m known for my attention to detail.

I love working collaboratively and I’m passionate about getting the best result, bringing brand strategy to life with compelling ideas and beautifully crafted designs.

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Sarah Hilsley Design
    Freelance Brand & Packaging Designer
    April 2016 - Today (10 years and 2 months)
    Greater London, UK
    Supporting design agencies in the creation and development of compelling consumer brand identities and packaging. Current and previous clients include: Marks

    Amber Creative
    Pearlfisher
    Elmwood
    Coley Porter Bell
    Bloom
    Bulletproof
    Dragon Rouge
    Interbrand
    Brand Union
    LPK
    Brown & Co
    Wonderland Design
  • Elmwood Brand Consultancy
    Freelance Brand and Packaging Designer
    January 2019 - May 2022 (3 years and 4 months)
    London, UK
    Contracted to work on various Food, Pharma, Personal Care and Household brands. In particular I worked on multiple projects for the Otrivin brand; developing core range packaging, new ranges and brand worlds for medicated and non-medicated pillars; creating visual identities for campaigns and writing guidelines.
  • Brand Union
    Design Director
    February 2013 - March 2016 (3 years and 1 month)
    London, UK
    Design Director on the consumer branding team for BU - working primarily on global Powerbrands for Reckitt. In particular I worked on the Air Wick account with responsibility for: creation of global fragrance and product ranges, including NPDs, limited editions and seasonal ranges; a new brand architecture; design strategy for transition into new categories; new brand positioning and brand redesign; consideration of an integrated 360° approach and global guardianship of the brand.

Reviews

5.0

Out of 2 ratings

L

Lena

Design Bridge and Partners

Reviewed on 24/03/2025

Sarah is amazing to work with. Great work and kept her patience with a very chaotic project.
L

Lena

Design Bridge and Partners

Reviewed on 23/05/2025

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