Sarah Swetman

Providing support and working closely with European Heads of Marketing and internal stakeholders to ensure that project communications are delivered to required timelines. Creating and delivering high-quality copy and content for pan-European communication projects including blogs, external sales materials, internal sales support materials, website content, social media posts, customer communications and thought leadership articles. Helped to deliver brand relaunch programme, ensuring consistent tone of voice and championing brand guidelines across Europe.

• Developed cross-channel content strategy and editorial calendar

• Created content for pan-European sales and marketing campaigns

• Researched, created, and edited content for all marketing vehicles (emails, website, blogs, social media, direct mail) to support internal sales teams.

• Developed and delivered an internal communications strategy to support the organisations five-year business strategy

• No IC function prior to joining – grew to a team of two (mentoring one member of staff through an apprenticeship)

• Launched first ever chief exec roadshow; 11 sessions, reaching nearly 65% of staff

• Led the building and delivery of engaging internal communications for the organisation

• Re-launched intranet, doubling usage with 12 months, developed rolling training plan, innovative content and opened up access to our volunteers

• Launched a company-wide ideas scheme, linked to the organisational strategy – in 6 months over 60 ideas submitted with 20 ideas put into practice and delivered

• Built strong working relationships with internal clients to ensure staff engagement was used effectively to deliver organisational values, objectives and initiatives

• Developed and delivered internal communications plans to support the launch of the Talent & People strategy, GDPR, retail shop initiatives, themed weeks etc.