Description

I help brands create clear, distinctive branding and packaging that stands out on-shelf and online and builds long-term value.

I am a graphic designer with over 15 years of experience delivering branding and packaging projects across the beauty, personal care, pharma, household and food sectors. I have worked within award-winning agencies such as Dew Gibbons (now Free the Birds) and Landor, supporting both global and challenger brands.

Strategic in my approach and creative by nature, I combine brand thinking with strong visual execution. I specialise in turning insights and strategy into simple, compelling design systems, from early concept development through to art direction and final delivery. I particularly enjoy uncovering a brand’s authentic story and translating it into a cohesive experience across packaging, campaigns and touchpoints.

Typical deliverables:

Brand identities and brand worlds, packaging concepts to final layouts, limited editions, semiotics and mood boards, design rollouts, POS, key visuals, OOH, and presentations.

Why clients enjoy working with me:

Top-tier agency experience · Friendly and professional · Responsive and agile · Long-term relationships · Value for money · Flexible and available · Warm and direct communication

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

London (up to 20km)

Free the Birds/
Design Director/
January 2020 - Today (6 years and 5 months)
London, United Kingdom
Creative design lead on packaging and branding projects within the beauty & personal care sector. Responsibilities included:
• - Supporting the Creative Director and leading a multidisciplinary design team
• - Translating business and brand briefs into creative strategies through research and data analysis
• - Managing and mentoring designers to deliver high-quality creative output
• - Developing visual identities, brand systems, and packaging design
• - Producing marketing assets across print, digital, and OOH channels
• - Presenting creative concepts and strategic recommendations to senior stakeholders and clients
Adobe Illustrator Adobe InDesign Adobe Photoshop Microsoft Powerpoint
Free the Birds/
Senior Designer/
May 2016 - January 2020 (3 years and 8 months)
Senior creative on packaging and branding projects in household & personal care. Responsibilities included:
• - Developing workshops to align internal teams and refine briefs
• - Creating multiple, relevant design territories for research and validation
• - Executing brand refreshes or creating new brands
• - Visualising brand missions and narratives
• - Delivering impactful presentations to key stakeholders
PI GLOBAL
Designer/
April 2011 - May 2016 (5 years and 1 month)
London, United Kingdom
Designer working across FMCG, food & beverage, and pharmaceutical brands. Responsibilities included:
• - Research, ideation, and concept development for brand and packaging projects
• - Presenting creative work internally and to clients
• - Implementing feedback and iterating design solutions