Sohaib Basir

I help PE-backed ventures, scale-ups and early-stage businesses accelerate commercial growth, enter new markets and build revenue engines that deliver measurable results.

With 18+ years of senior commercial experience across energy, SaaS and industrial technology, I bring both strategic thinking and hands-on execution to every engagement. At Honeywell UOP I delivered $8M USD annual revenue across 14 countries, exceeding targets by 65% and growing enterprise deal size by 75%. At IATX I led full commercial development of a cloud-native SaaS venture from zero, securing £450k SEIS/EIS investment and defining a $100B total addressable market. Through Basir Consulting I have delivered 82% YoY revenue growth for clients through commercial strategy redesign and revenue optimisation.

I typically work on projects involving:

— Commercial strategy and go-to-market planning

— Revenue growth and pipeline development

— Market entry and competitive positioning

— Business development and enterprise sales strategy

— Investor-ready business plans and financial models

— Fractional and interim commercial leadership

I am trained in Miller Heiman Strategic Selling and Richardson Consultative Selling. I bring genuine technical credibility alongside commercial execution having started my career as a Chemical Engineer before transitioning into senior commercial roles.

Available immediately for remote, hybrid and on-site engagements across the UK and Europe. Fluent in English, Urdu and Hindi.