About Soumaya
English
Native or bilingual
Arabic
Native or bilingual
Experience
- Pulse PodReporterPRESS AND MEDIADecember 2023 - Today (2 years and 5 months)London, United KingdomResearched, pitched and wrote news articles, based on current events or trends, on the industry of pulses and the future of food and sustainability.Conducted interviews with key figures and industry leaders to obtain information for stories.Compiled data and statistics to supplement stories and features.
- NPR - WFAEDigital FellowPRESS AND MEDIADecember 2022 - June 2023 (6 months)New York, United StatesReported on the race and equity beat.Co-produced 'EQUAlibrium', a live discussion-based podcast on race and equity in Charlotte.Researched and pitched stories for flagship daily programme, 'Charlotte Talks'.Produced and edited local audio content.Produced day-to-day social media properties, including videos, news captions, and audiograms. Repurposed existing material into new engaging content for digital audiences and social media platforms. Developed innovative strategies to reach different audiences, especially in communities of colour.Utilised Grove to edit web content and ensured adherence to AP style guidelines.Produced daily and weekly newsletters.
- Vision HealthBranding & Digital Marketing AssociatePRESS AND MEDIAApril 2020 - June 2021 (1 year and 3 months)Dubai, United Arab EmiratesWon 2nd place at the international weekend-long entrepreneurial competition Techstars StartUp for creating Vision Health, an app where individuals volunteer services to the elderly and win rewards. Award provided office space, a year of mentoring, and training in digital marketing.Developed company's brand identity and image.Identified target customers and selected appropriate marketing channels to reach them.
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Education
- Master of ScienceColumbia Journalism School2022Master of Science with a focus on multimedia storytelling and social justice, plus training in investigative reporting techniques. Produced a documentary about the increase in the incarceration of mothers and their life after release. Master's project was a feature story about the rise of eating disorders among children during the pandemic. Covered the gig economy. Reported on a variety of breaking news and feature stories such as the passing of the first rights bill for app-based food delivery drivers and the childcare crisis driving women to lead the app delivery workforce. Produced a short doc on NYC street vendors' losing over 70% of their income due to the pandemic and their attempt to survive by adapting their menus and paying systems to new and younger customers. Coursework includes Conflict Reporting Seminar: learning to use OSINT reporting tools, satellite imagery & mapping tools, & how to combat false narratives through investigation.
- Information & Communication StudiesAmerican University in Dubai2019Bachelor of Arts in Information and Communication Studies (Journalism track) with a certificate in Middle Eastern Studies.