Tom Maverley

Supporting the Founder on strategic commercial opportunities with both brand and venue partners across the UK. Co-leading the company's pivot from traditional hospitality venue partners into the fast-growing health and wellness space, creating a new business division with an ARR of £500k in 6 months.

• ● Built and launched the Smart Sampling proposition across the health and wellness space.

• ● Co-led investor relations and fundraising strategy - co-producing the investment overview and the revised use-of-funds model.

Leading global marketing & partnerships for Milo, a consumer electronics brand redefining outdoor communication. Responsible for driving growth through a balance of performance marketing, brand partnerships, and organic community-building, while establishing Milo as the go-to device for adventure and instruction across sports and industry.

• ● Developed and implemented a five-pillar marketing strategy, driving toward the breakeven monthly device sales target.

• ● Scaled influencer and affiliate programs, activating 20K+ social followers and signing new brand ambassadors, including pro athletes.

• ● Built partnership deals with major brands, including Fliteboard and Heidi, to accelerate adoption in adventure sports.

• ● Bootstrapped Maverick Partners from inception and achieved over £1M in annual revenue by demonstrating strong financial management and business development skills.

• ● Developed digital products and user experiences to enhance engagement and drive substantial business growth for clients, including Global Media, Springer Nature, Informa, Hyperoptic and Orbzii.

• ● Headed up multiple product teams during Maverick's Rapid Prototyping Sprints - from clients' initial concepts to clickable prototypes and MVP roadmap during an intensive 2-week sprint.