Description

My name is Toya Cox, and I’m a cinematographer and photographer based in London, specializing in striking photography and filmmaking for the fashion and film industries. Known for my ability to blend artistic vision with technical expertise, I ensure that every project I take on captures emotion, movement, style, and cinematic quality. Whether working on fashion editorials, music videos, or film projects, my work aims to evoke a deep connection with audiences through visually compelling storytelling.

I focus on crafting digital content that not only engages but elevates each client’s unique identity. Collaborating with individuals, artists, productions, and brands, I work to translate abstract ideas into powerful visual narratives. Every frame is meticulously crafted, using light, texture, and composition to communicate both aesthetic beauty and the deeper emotional undertones of the subject.

Throughout my career, I’ve developed a strong commitment to innovation, precision, and storytelling excellence. I’m driven by the belief that creating is a direct expression of who I am, and that passion fuels my desire to bring other people’s creative visions to life. My process is collaborative, and I thrive on working closely with directors, stylists, and teams to ensure that each project reflects a shared vision while maintaining my signature approach to visual storytelling.

I take great pride in my ability to adapt to a variety of genres, whether it’s high fashion, intimate portraiture, or cinematic film. My approach is always deeply personal and each project is an opportunity to push boundaries and redefine what is possible within the world of visual art.

Ultimately, my goal is to create work that resonates, inspires, and leaves a lasting impact. I believe in the power of images to not only capture moments but to transform them into timeless, evocative experiences.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Gobi
Videographer
January 2025 - Today (1 year and 5 months)
London, United Kingdom
I specialize in creating dynamic, visually engaging content for clothing brands that not only showcase the garments but also embody the spirit and identity of the brand itself. With a keen eye for detail, I bring a sense of movement, emotion, and cinematic quality to every shot, ensuring that each image or video captures the unique essence of the clothing while resonating with the audience on a deeper level.
My approach blends artistry with technical precision, using light, texture, and composition to bring out the finest elements of the fabrics, colors, and silhouettes. Whether it's a studio shoot or an on-location fashion campaign, I focus on creating compelling narratives that highlight the brand’s vision and personality.
Video editing Videography Advertising Filmmaking Editing
Lens Vision Studios
Photographer
December 2024 - Today (1 year and 6 months)
London, United Kingdom
I’m a London-based photographer specializing in fashion, portrait, and conceptual photography. Known for my striking, emotionally charged imagery, I capture the essence of each subject with a focus on style, mood, and cinematic quality. My work is a blend of artistic vision and technical precision, ensuring that every image not only tells a compelling story but also evokes a powerful emotional response.
I approach photography as a form of visual storytelling, where every shot is an opportunity to translate ideas, concepts, and emotions into striking visual narratives. Whether working on fashion editorials, portraits, or creative campaigns, my goal is to create images that resonate with viewers, capturing both the aesthetic and the deeper story behind the subject.
My style is influenced by my deep understanding of light, texture, and composition. I strive to create compositions that are dynamic and visually engaging, with an emphasis on capturing movement, depth, and the unique qualities of each subject. Whether it’s the interplay of light and shadow or the choice of background and framing, I am always looking for ways to enhance the story I’m telling through the image.
Collaboration is at the heart of my work. I work closely with stylists, models, and creative directors to ensure that each project aligns with the vision of the team while also bringing my own perspective to the table. This collaborative approach allows me to create images that reflect the collective creativity of the project while staying true to my own artistic voice.
Photography photo editing Photo retouching Creative Direction studio photo