Uthman Mustapha, Cv writer & Cover Letter/Web editor

Description

A business graduate with experience in cv writing, structuring & cover letter writing.

Worked as an editor for sometime and did editorial management at a different organisation.

Worked as a web editor achieving a best writer award.

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Luxury & Lifestyle Copywriter
January 2018 - Today (8 years and 5 months)
Crafted high-end brand narratives for luxury fashion, jewellery, and hospitality clients, elevating their brand voice across digital and print platforms.

Developed compelling web copy, lookbook texts, and press releases for premium labels, blending aspirational tone with persuasive storytelling.

Collaborated with marketing teams to align content with luxury positioning, ensuring brand consistency across campaigns.

Increased client engagement metrics by up to 45% through emotionally resonant, brand-specific storytelling.
Storytelling Brand voice development Copywriting Content marketing luxury
Various Clients
Web & Editorial Content Specialist
March 2016 - December 2017 (1 year and 10 months)
Produced editorial articles, product descriptions, and brand features for online platforms, including lifestyle magazines and e-commerce stores.

Researched and implemented tone-of-voice guidelines tailored to high-end audiences, resulting in improved brand loyalty and repeat visits.

Optimised luxury product descriptions with SEO best practices while maintaining exclusivity and sophistication in tone.
Net-a-Porter Mr Porter (Editorial Writing, Copywriting for Lifestyle Brands) British Vogue

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