Vijay Misra

• • Strategic Planning: Spearheaded the programmatic media planning and end-to-end strategy for Volvo's EMEA campaign portfolio across Display and YouTube.

• • Campaign Delivery: Collaborated with an experienced cross-functional team to drive regional brand salience, ensuring strict Quality Assurance (QA) and flawless execution.

• • Client Management: Functioned as the core client-facing contact, presenting Quarterly Business Reviews (QBRs) and translating complex programmatic metrics into actionable business growth insights.

• • Brief Response: Authored comprehensive, data-driven strategic responses to high-value client briefs, optimizing budget allocation across platforms.

• • Strategic Planning & Execution: Own the end-to-end programmatic lifecycle for key accounts including Papa Johns and Stansted Express/Greater Anglia.

• • Multi-DSP Mastery: Execute sophisticated bidding strategies across Amazon DSP, DV360, and The Trade Desk (TTD), tailoring platform selection to specific client goals (e.g., using Amazon for retail-intent data).

• • Full-Funnel Optimization: Manage a diverse range of campaign types, from driving immediate sales for Papa Johns to increasing commuter frequency and brand salience for Stansted Express.

• • Advanced Analytics: Lead Post-Campaign Analysis (PCA) and regular reporting, translating complex data into actionable insights for senior stakeholders to justify spend and drive incremental growth.

• • NetNative & We Are Tomorrow: Deployed targeted programmatic strategies and managed end-to-end DSP campaign activities across a diverse client portfolio.

• • Sector Coverage: Successfully delivered performance and awareness campaigns tailored to the Educational, Retail, and Recruitment sectors