Youssef K.

• Tamara is the leading shopping and payments platform in the MENA region, empowering millions of users to shop, pay, and bank with flexibility and ease. With a mission to reshape financial experiences, Tamara offers seamless Buy Now, Pay Later (BNPL) solutions, digital payments, and financial services that enable consumers to take control of their spending.

Founded in 2020, Tamara has rapidly grown into a trusted financial partner, collaborating with thousands of merchants to drive growth, enhance customer experience, and unlock new revenue opportunities. The platform is backed by top-tier investors and is committed to responsible innovation, financial inclusion, and superior customer service.

• Deviant Digital is a growth marketing studio, specializing in digital advertising services for pioneering brands and fast-growing, venture capital-backed companies.

• As the Founder and Head of Marketing at Deviant Digital, I lead the strategic marketing operations with a focus on client acquisition and aligning initiatives with broader business objectives. I spearhead the development and execution of full-funnel performance marketing strategies that brought triple-digit growth to our key clients. In collaboration with digital marketing specialists in SEO, SEM, paid social, and programmatic advertising, I create and implement impactful marketing strategies.

• I develop and implement advanced marketing analytics processes, enhancing data-driven decision-making and optimizing our campaign performance. This effort ensured that our marketing efforts are not only effective but also scalable across various digital platforms.