Yu Lin

Led the design and development of promotional materials for events, including seasonal activities such as the Christmas Party in London, enhancing the school's visibility and engagement with prospective students and stakeholders. Collaborated with academic and administrative teams to produce creative visual assets for both digital and print platforms, ensuring alignment with the school's brand identity and communication objectives. Maintained a high standard of design consistency across all projects, contributing to the school's reputation for professionalism and excellence.

Designed a range of digital marketing materials (posters, display boards, and social media content) for high-profile events such as technology launches (like metaverse startup AVAR) and entrepreneurship conferences, achieving around 25% increase in brand exposure. Spearheaded the update of the company's visual guidelines, brand consistency and recognition improved by 15%. Contributed to the UX improvement of the company website, resulting in a significant increase in engagement, with traffic reaching 10k monthly visits. Collaborated across cross-departments to organize large-scale events, including the Miracle Plus Roadshows, Women Entrepreneurs Conference, and Youth Entrepreneurship Conference, where promotional materials helped to achieve around 35% increase in events exposure and more than 1,000 plus registrations and achieved successful execution by maintaining effective communication with over 30 entrepreneurial guests, ensuring smooth event operations. Work with the product team to co-develop the internal AI model "Qi Xiang," where I contributed to its visual design and actively participated in the preliminary research and discussions of its possibilities. Worked closely with the product managers and development team to explore applications of the AI model and how it could be integrated into the company's overall strategy. Regularly attended product meetings to discuss the product's functionality, market positioning, and user needs, while exploring ways to optimize its usability and brand image through design.

Managed and updated major social media platforms (such as Xiaohongshu, Weibo, WeChat), analyzed platform data monthly, and compiled detailed reports. By optimizing content strategies, social media engagement increased by 15%, and followers grew by 5%. Additionally, assisted with managing overseas social media (Instagram). Participated in promotional material design, working closely with the marketing department, design team, and external partners to ensure effective execution of promotional plans. Contributed to events like UCCA Foundation Gala 2021, handling media operations, guest recruitment, and event execution.