About Zukhruf
I build brand systems that position startups to win before they have the history to prove it.
I build brand systems that position startups to win.
before they have the history to prove it.
Founders hire me when they need their business to look established, authoritative, and worth investing in. That means more than a logo. It means a complete visual identity that communicates your positioning across every touchpoint: your pitch deck, your packaging, your product launch materials, and your social presence.
My process starts with strategy. Before I open any design tool, I ask the questions that determine whether a brand will perform: Who is this for? What does it need to communicate instantly? Where does it need to hold up under scrutiny? The design that follows those answers is always stronger, and the results speak for themselves.
What I deliver:
- Complete brand identity systems (logo suite, colour system, typography, and usage guidelines).
- Pitch decks and investor presentations built to capture attention and communicate value.
- Brand guidelines document what your team and agencies can actually use.
- Product launch and marketing collateral designed for conversion.
- Packaging design that commands shelf presence.
- Social media brand systems with templates and visual language.
- Presentation design for keynotes, sales decks, and board meetings.
- AI-enhanced design workflows for faster iteration without sacrificing quality.
I use Figma and the full Adobe Creative Cloud suite as execution tools. The foundation is always the same: understanding what makes your audience trust you, act on your offer, and remember you.
Ready to build something that looks as strong as your idea? Send me a message.
Urdu
Native or bilingual
Punjabi
Conversational
English
Conversational
Remote only
Primarily works remotely
Experience
- UpworkCreative Lead: Brand Transformation & Client Acquisition SystemARCHITECTURE AND URBAN PLANNINGFebruary 2026 - March 2026 (1 month)Pontypridd, United KingdomI partnered with Chateau Custom Builds to elevate their market positioning from a local contractor to a premium architectural firm. The goal was to create a visual identity that justifies high-ticket pricing and builds the professional authority needed to win large-scale contracts.
Key Deliverables & Business Impact:
Premium Brand Identity:Engineered a high-end visual system, focusing on "structural precision" in the logo design to reflect the quality of their physical builds.High-Value Offer Packaging:Developed professional digital and physical marketing collateral that clearly communicated their unique value proposition to potential homeowners and investors.Short-Form Content & Visual Storytelling:Produced high-impact campaign visuals and social-first video content to showcase before & after transformations, significantly increasing engagement and social proof.Real-World Brand Application:Managed the transition of the brand from digital screens to physical assets, ensuring the identity remained consistent on site signage, business stationery, and client presentations.The Result:
A complete visual overhaul that successfully repositioned the company as a top-tier service provider, creating a cohesive and professional customer journey from the first social media view to the final contract signing. - AI TECHNOLOGY REALMGrowth Partner & Brand Lead: Launching a Healthcare Tech StartupsDIGITAL AND ITJanuary 2026 - Today (7 months)Pontypridd, United KingdomI acted as the lead creative partner for Waliy Instant Care, moving beyond simple design to build a growth ready brand. My focus was on creating a professional image that builds instant trust with patients while engineering assets designed to capture inquiries and lead data.
Key Deliverables & Business Impact
Investor Narrative & Conversion-Focused Visuals
Designed high-fidelity landing page layouts and "offer packages" that simplified Waliy's healthcare services, making it easy for users to understand and book appointments.Brand Identity Engineering
Developed a clinical-yet-modern visual system, including a responsive logo suite and a "Trust-First" color palette designed to compete with established healthcare providersShort-Form Content Strategy
Created and edited social-first video assets and campaign visuals to drive traffic from platforms like Instagram and TikTok to the booking site.# - AI Technology RealmWaliy Instant Care: Full Brand Identity SystemDIGITAL AND ITDecember 2025 - January 2026 (1 month)Pontypridd, United KingdomLed complete brand identity creation for a healthcare tech startup launching its first consumer product delivering a full visual system from zero to production-ready in under four weeks.I use AI to speed up exploration, but all final design, structure, and strategy are human led and tailored.
Identity & Visual System:
- Designed primary and secondary logos with full variation suite for web, app, print, and dark/light backgrounds
- Built custom iconography set aligned with product tone, UX language, and healthcare audience expectations
- Established a comprehensive color palette primary, secondary, and accessible contrast combinations with usage rules
- Structured a full typography hierarchy: headings, body, captions consistent across web, mobile, and print
- Designed complete stationery suite: business cards, letterhead, and branded email signature templates
Design Systems & Handoff:
- Built a shared Figma component library with reusable, auto-layout components and structured naming conventions
- Created export templates reducing design iteration and developer handoff time by 30%
- Delivered assets in all required formats: SVG, PNG, PDF, AI optimised for web, app, and print production
- Structured file architecture for seamless use by product, marketing, and development teams simultaneously
Collaboration & Delivery:
- Collaborated directly with founders, product managers, and marketing leads to align brand with UX and business strategy
- Ensured visual consistency across every touchpoint app UI, website, and social media within a four-week window
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Education
- Matriculation (computer Science) – Grade A+Al‑Baghdad School System, Pir Mahal, Pakistan2024Matriculation in Computer Science — Grade A+. Ranked among the school's top students. -Led school events and designed posters, banners and decorations, strengthening visual design, layout, and teamwork skills relevant to graphic design roles. -Selected for merit-based admission to a top city college based on outstanding matriculation results.
Certifications
- Intermediate in Computer Science (ICS)Faran College – Super Section (Selective Merit Group), Pir Mahal, Pakistan2025