Aimee Mcdonnell

Created product descriptions, promotional materials, and short-form videos to support seasonal and personalised campaigns, increasing customer engagement and sales. Developed and managed a Instagram content calendar, aligning visuals and messaging with brand tone and strategic goals. Used generative AI tools (ChatGPT, Jasper) and Canva to design promotional graphics and narrative-driven content for social and email campaigns. Drafted launch emails and collaborated with the marketing team on campaign strategy, ensuring timely rollouts and message cohesion. Conducted market research on visual trends and applied insights to strengthen creative direction and brand appeal. Captured and edited promotional reels for Instagram, showcasing products in ways that resonated with the target audience. Analysed performance metrics to optimise content and improve audience engagement. Balanced creative storytelling with strategic messaging, ensuring alignment across all digital touchpoints under tight deadlines.

Produced and edited internal blogs, newsletters, and campaign emails aligned with core initiatives, including ageing, climate and health, and alcohol policy. Drafted press releases and internal communications for Mailchimp, ensuring clarity, tone consistency, and alignment with organisational voice and media strategy. Developed a strong understanding of the organisation's brand voice, applying it consistently across all internal communications. Co-authored the quarterly internal/external newsletter, synthesising policy updates, legislative milestones (Dáil and NI Assembly), and webinar engagement. Collaborated with the Director of Communications and Senior Comms Officer to shape messaging for high profile initiatives such as the "How We Age" campaign and IPH's press event at Stormont. Created branded graphics in Canva and developed social media calendars across LinkedIn, X, Facebook, and Instagram. Analysed audience data and Mailchimp metrics to refine content strategy and optimise message timing and platform delivery. Managed multiple content streams simultaneously across departments, maintaining quality under tight deadlines and shifting priorities. Demonstrated strong editorial judgement and stakeholder responsiveness in a fast-paced, policy-focused communications environment.

Supported publishing operations at a specialist independent bookshop and press, liaising with editorial, marketing, and sales departments to ensure smooth day-to-day operations. Worked directly with authors and their teams to coordinate book launches and pre-publication logistics, including supporting high-profile events hosted in-store. Maintained digital databases and managed inventory systems, including title uploads, content edits, and metadata formatting using basic HTML. Curated and promoted a new 'Climate Change' section by researching titles and engaging with suppliers, responding to emerging audience interests. Handled customer enquiries and provided title recommendations, building in-depth knowledge of non-fiction genres and specialist readerships. Processed online orders and invoices; scheduled meetings, organised deliveries, and communicated with distributors and suppliers to ensure efficient fulfilment.