About Aisha
I'm a copywriter and content marketer that helps brands communicate with clients, customers, and key stakeholders.
Over the years, I've written in almost every medium you can think of. Blogging, social media, ghost-writing, journalism, direct response, e-books, magazines, industry publications, podcasts, whitepapers, professional biographies, website copy, and more.
In my spare time I'm an avid reader, marathon runner, yogi, and aspiring morning person.
English
Native or bilingual
French
Basic
Remote only
Primarily works remotely
Experience
- Savvy DentistContent Marketing ManagerJuly 2020 - Today (5 years and 11 months)- Responsible for quality assurance in all outbound company communications.- Content marketing management, including lead magnets, public relations, social media presence, editorial, event promotion, podcast management and direct mail.- Produced and project managed our monthly publication to a database of over 300 clients Australia-wide.- Editorial content creation including biweekly EDM's, blog and social media content, and hardcopy newsletter.- Direct response and promotional content for advertising funnels, lead magnets, and event promotion.
- Kerwin RaeEditorial AssistantJuly 2019 - May 2020 (10 months)Sydney NSW, Australia- Pitching and writing longform articles on parenting, psychology, fitness, business, sales, social media, and marketing.- Influencer outreach and podcast guest outreach.- Responsible for blog strategy including blog promotion, traffic, engagement, and shaping the long-term direction of the blog.- Working with graphic designers to produce assets for the blog, including branded images and infographics to support content.- Producing weekly newsletters for a mailing list of 30,000 recipients- Responsible for PR strategy; including PR list, relationship management with key stakeholders, media outlets, and joint ventures.- Facebook Ad, e-mail marketing, and landing page copy
- Beginning BoutiqueBlog ContributorNovember 2017 - July 2019 (1 year and 8 months)- Using house style and company voice to produce informative, engaging, on brand content.- Writing lifestyle, fashion, beauty and celebrity pieces to engage our target customer.- Style guides, trend reporting, trend forecasting, interactive quizzes, and advertorial writing.- Weekly pieces, optimised for sharing on social media.
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Education
- Bachelor of Science in JournalismUniversity of Wollongong2019Bachelor's Degree, Bachelor of Journalism, Bachelor of Communications and Media Studies, Marketing and Advertising
- High School DiplomaWagga Wagga High School2014High School