Alasdair Mcmillan

As a Trade Promotion Management and Revenue Growth Management Consultant, I help global CPG manufacturers solve their toughest sales and planning challenges—so they can grow profitably and predictably.

With over 20 years' experience in TPM/RGM in FMCG, I’ve led global projects that fix broken forecasting, reduce trade spend waste, and align commercial strategy with operations. My clients consistently improve forecast accuracy, pricing, and promotion ROI through our proven frameworks.

🔎 Common challenges I help solve:

• Inefficient TPM systems and tool overload

• Fragmented planning across sales, finance & operations

• Missed targets from poor promotional execution

• Unexplained financial results and stakeholder friction

💡 My expertise includes:

• Trade Promotion Management (TPM), Optimization (TPO), and Revenue Growth Management (RGM)

• Sales & Operations Planning (S&OP) / Integrated Business Planning (IBP)

• Process design, ERP integration, and commercial transformation

• Leading cross-functional delivery teams across global & local markets

If you're tired of budget blowouts, unclear forecasts, and disconnected teams—I can help.

Let’s connect to explore how ClearGoal Associates can help you unlock sustainable profit growth.