About Alberto
I’m a Graphic & Web Designer specialised in brand and digital communication, working with companies, agencies, and entrepreneurial projects across different industries.
I help businesses translate their ideas and objectives into clear visual identities, effective digital content, and functional web experiences, ensuring consistency across all touchpoints. My approach combines creativity with strategy, focusing not only on aesthetics but also on communication goals, usability, and real-world impact.
I have experience working both independently and within structured teams, collaborating with marketers, developers, copywriters and creative professionals on fast-paced projects with clear deadlines and deliverables.
Typical projects include:
- Brand identity and visual systems
- Digital marketing and advertising assets
- Social media visuals and communication materials
- Website design and front-end development (WordPress / Elementor)
- Corporate and event communication assets
I’m comfortable managing the full creative process, from brief analysis to final delivery, always aiming to provide reliable, high-quality solutions tailored to each client’s needs.
Italian
Native or bilingual
English
Fluent
Can work on-site
Milan (up to 50km)
Experience
- FreelanceGraphic & Web DesignerSeptember 2025 - Today (9 months)Freelance Graphic & Web Designer working primarily with small and medium-sized businesses and communication agencies on brand, marketing, and digital projects.I support clients in a design and communication consultancy role, contributing to the definition of brand identities and marketing-driven visual strategies, and translating business objectives into effective digital, web, social, and print communication.My work spans brand identity systems, digital and social media content, websites and landing pages, as well as print materials and corporate assets, with a strong focus on consistency, usability, and measurable impact.I’m used to working both independently and within creative teams, adapting my role to each project while remaining fully accountable for delivery. Clients typically choose to work with me when they need a reliable and autonomous professional who can manage projects from brief to final output without constant supervision.My approach goes beyond aesthetics: I focus on real project goals, marketing effectiveness, and conversion, delivering visual solutions that are not only well-designed, but also strategically aligned, results-oriented, and always delivered within agreed timelines.-My core services and most frequent project deliverables:Brand & Visual Identity
- Logo design and brand identity systems
- Visual guidelines and brand assets
- Rebranding and brand refresh projects
Digital & Marketing Communication- Digital marketing and advertising visuals
- Social media content and visual templates
- Campaign and promotional assets
Web & UI- Website design and visual layouts
- Landing page design (conversion-oriented)
- UI web design for WordPress-based websites
- Front-end visual implementation with Elementor
Print & Offline Communication- Flyers, brochures, and sales-oriented print materials
- Corporate and promotional print materials
- Event communication assets
- ETERNITYCommunication Manager (Graphic Designer & Social Media Manager)September 2025 - Today (9 months)Eternity is an events and entertainment brand active in the nightlife and live events sector, focused on building a strong visual identity and digital presence to support brand recognition and audience engagement.Communication Manager, on a remote project-based collaboration, supporting the brand’s visual identity and digital presence, working across logo and brand identity design, marketing and event communication, and social media management.I contributed to the development of the brand’s visual language and communication strategy, producing digital content, promotional materials, and event-related assets aligned with marketing objectives and audience engagement. My role involve managing the creative output across online and offline channels, ensuring visual consistency and coherence with the brand positioning.I work with a strategic and operational approach, combining creative execution with communication goals, timelines, and performance expectations, supporting the brand’s growth and visibility through effective and well-coordinated visual communication.
- LAFEXXAFounder & Event Organiser (Head of Communication & Marketing)September 2023 - September 2025 (2 years)LAFEXXA is an independent event brand and creative project founded to deliver immersive music and cultural experiences, built from scratch with a strong focus on brand identity, communication strategy, and audience experience.I was one of the Founders and Event Organisers, acting as Head of Communication and Marketing, responsible for the creation, development, and management of the brand from the ground up.I led the full brand-building process, including logo design, brand identity definition, visual system, tone of voice, and content direction, shaping a coherent and recognisable brand positioning. Alongside the strategic role, I managed and coordinated the creative department, working directly with a team of photographers, videomakers, and copywriters, overseeing content planning, production, and communication quality.In addition to creative direction, I also provided hands-on support in photographic post-production and photo retouching, collaborating closely with photographers to refine visual output and ensure consistency with the brand’s aesthetic. This involvement reflects my strong personal background and passion for photography, which complements my professional work in visual communication.My responsibilities covered marketing and communication strategy, social media management, and the design and production of digital and print materials for event promotion, ensuring consistency across all touchpoints. As event organiser, I combined strategic planning, creative direction, and operational execution, aligning communication, visuals, content, and on-site experience.This role strengthened my ability to work with a business-oriented and results-driven mindset, managing teams, timelines, and communication goals while delivering impactful and cohesive brand experiences.Selected visual work: https://www.instagram.com/lafexxavera/
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Education
- Bachelor’s Degree in Product DesignIED - European Institute of Design2021Bachelor-level education focused on product design methodologies, design thinking, materials and manufacturing processes, combined with graphic design applied to marketing and business development, including visual communication for product-focused brands and promotional strategies aimed at supporting product sales. The programme emphasized visual culture and project-based development oriented to real-world design, production, and market contexts.
- High School Diploma in Artistic Studies - Design SpecialisationLiceo Artistico B. Munari2018Secondary education with a design-focused artistic curriculum, covering visual arts, drawing, design fundamentals, and creative methodologies, providing a solid foundation in visual culture and design principles.
Certifications
- UX/UI Theory and Practice with Adobe XDUdemy2022