About Alex
I help founder-led brands shift into premium positioning. Direction Sprint locks the strategy. SHIFT Method builds the brand that converts.
Brand strategist for founder-led businesses. I work in two phases: the Direction Sprint (3 sessions, €300) locks down what you're building, for whom, and why now. The SHIFT Method then turns that direction into a working brand as part of my Brand Build pacakge. Positioning, identity, content system, conversion path.
Trilingual EN/FR/ES. Currently with a hair salon, a jewellery brand, and a brand designer.
🌍 Trilingual: English, French, Spanish
🎯 Industry experience: fashion, hospitality, and real estate
📲 Services include:
• Social Media Strategy & Coaching
• Instagram Growth & Community Building
• Multilingual Brand Strategy (EN/FR/ES)
• Monthly Content Management
Social media is marketing and marketing only works when it converts. That means the right content, made for the right audience, in the right register: premium brand, premium authority. Not a 30-day plan that dies on day 31.
I work long-term. I follow my clients closely with ongoing weekly support, available across the week because social media is heavier than most people realise, and the brands that win are the ones whose strategist is actually in the room.
I go beyond the standard social media remit. I don't sell X deliverables a month. I sell results, and the depth of work it takes to get there: understanding the root of the problem, finding the exact niche, defining how we speak to them, and turning that into a system that sells.
I'm also connected to a network of trusted freelancers, so when a project needs a photographer, editor, or designer, I bring the right people in to keep the brand aligned with your business goals.
If you want a strategist who works hand in hand with you to evolve the brand — or someone to take the work off your plate entirely — that's what I'm here for. I specialise in organic growth and finding the niche that converts.
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Catalan
Basic
Remote only
Primarily works remotely
Experience
- Alex Rod SocialsSocial Media and Brand StrategistSOCIAL NETWORKSSeptember 2025 - Today (9 months)Barcelona, SpainI help founder-led brands shift into premium positioning. Direction Sprint locks the strategy. SHIFT Method builds the brand that converts.Brand strategist for founder-led businesses. I work in two phases: the Direction Sprint (3 sessions, €300) locks down what you're building, for whom, and why now. The SHIFT Method then turns that direction into a working brand — positioning, identity, content system, conversion path. Trilingual EN/FR/ES. Currently with a hair salon, a jewellery brand, and a brand designer.
- Social CravesFreelance Social Media & Brand ManagerENTERTAINMENT AND LEISURESeptember 2025 - Today (9 months)Barcelona, SpainCurrently working with Lemoney and TopInfluence to build brand presence and reach their first 1,000 engaged followers.Advising founder-led brands and SaaS startups on brand positioning, content strategy, and organic social growth.With a background in brand strategy and content production, I develop the big-picture messaging and also execute day-to-day content—writing captions, coordinating visual shoots, and ensuring authentic, cohesive storytelling.I own strategy, content systems, publishing cadence, community engagement, and performance analysis.Platforms:Instagram: growth, engagement, brand awareness, community managementTikTok, YouTube (especially Shorts), LinkedInPinterest: explored as an additional growth/revenue channel when it makes strategic senseWhat I do (beyond “post ideas”):Define direction and growth strategyDecide what to publish, why it matters, and who it’s forMap platforms (IG, TikTok, LinkedIn, etc.) to business goalsAnalyze trends, performance data, insights, and audience behaviorBuild positioning, voice, and guidelines so content stays consistent and intentional
- Queer Craves TVFOUNDERSOCIAL NETWORKSAugust 2025 - Today (10 months)Balikpapan, IndonesiaQueer Craves TV is my creative media brand exploring queer culture, identity, and storytelling through short-form video, podcast clips, and social-first content.It’s also my real-time lab: where I test content hooks, brand voice, and growth systems designed to drive engagement and build community organically.✨ Early results: our first Reel (with just ~150 followers) reached 86.7% non-followers, earned a 6% interaction rate, and brought in 14 new followers from one post — 100% organic.
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Education
- BA (Hons) Fashion Photography - HonoursLondon College of Fashion2016El BA (Hons) en Fotografía de Moda prepara a los estudiantes para convertirse en creadores de imágenes de moda profesionales e innovadores, destinados a una carrera en las industrias creativas. Este curso aplica la innovación y la práctica de la industria al estudio académico y fomenta la participación con imágenes fijas, cine de moda y nuevos medios. El estudio práctico y teórico de la fotografía de moda forma la base de esta disciplina, con un enfoque en la exploración de la identidad, la comunidad, la sostenibilidad y la diversidad en un mundo cada vez más digital
Certifications
- Management and Development CertificateMtd Training2020