About Alfie
I bring a wealth of experience as a paid social specialist, from ensuring the smooth running of day to day campaign management, to providing well-considered strategic guidance, tailored to your business goals.
I have led teams of up to 10 on both UK and International accounts, activating budgets of up to £2m per month while ensuring process keeps us error free.
Through my past roles I have worked accounts with both internal planning teams and direct client facing teams, bringing experience of managing both internal and external relationships, always aiming to build trust through clear communication, rationale and performance knowledge.
Through these experiences and my own research, I always aim to keep ahead of the latest in paid social best practise, and innovation.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- AlphainsightsMedia ConsultantCONSULTING AND AUDITSMarch 2026 - Today (4 months)
- On an ad-hoc basis, providing paid social specialist consultancy services from an agency background point of view.
- Dentsu - iProspectAccount Director (Paid Social)RETAIL (LARGE RETAILERS)November 2025 - March 2026 (4 months)London, United Kingdom
- Oversaw full-funnel activation across 72 markets globally through the peak festive period using a catalogue-driven strategy.
- Produced a clear growth-focused test and learn roadmap for SS26 season aiming to maximise creative excellence and media efficiency.
- Furthered wider team relationships through in-person sessions with media owner, agency and client teams.
- Maintained tools for reporting and quality assurance (Supermetrics and lookerstudio integrations).
- Became a 'senior change agent' supporting the integration of internal AI tech tools in performance teams.
- Refined management skills by leading a larger team of 10
- Manning Gottlieb (MG OMD)Account DirectorRETAIL (LARGE RETAILERS)June 2025 - October 2025 (4 months)London, United Kingdom
- Took a proactive full-funnel approach to Q4 planning to maximise awareness and sales.
- Overhauled mid-funnel strategy by switching objectives to sales events to further leverage CAPI signals.
- Managed process with creator exchange content and influencer packages to improve engagement and ROAS on TikTok
- Implemented new team processes for task tracking and minimising error.
- Utilised modified catalogues and product frames to boost performance across major platforms.
- Began account simplification in line with liquidity best practices on Meta
- Provided tailored advice on signal implementation and facilitated tracking improvements with client teams.
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Education
- Meta AI and Performance Marketing SpecialistMeta AI and Performance Marketing Specialist
- Meta Certified Creative Strategy ProfessionalMeta Certified Creative Strategy Professional