Description

I'm a bilingual (ENG/FR) CRM and Digital Marketing expert with an international background based in London (7 years experience). With expansive experience across email marketing ESPs like Mailchimp, Klaviyo, Emarsys and Salesforce (to name a few). Let's craft and implement a brilliant CRM strategy together.

CORE SKILLS:

CRM Strategy

CRM & Database Marketing

Email Marketing & CLTV Strategy

Campaign management

Website content creation

and management

SEO Copywriting

Social Media

Reporting & Analysis

DIGITAL TOOLS:

SALESFORCE for email

EMARSYS (similar to BRAZE)

KLAVIYO

MAILCHIMP

TAXI for email

ADOBE Campaign for email

ADOBE InDesign

GOOGLE Analytics

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SYZYGY
CRM & Data Architect
DIGITAL AND IT
November 2022 - April 2023 (6 months)
London, United Kingdom
Achievements:
- Worked with clients across medical, pharmaceutical and publishing industries
- Performed successful audits of CRM platforms and tools and recommended client-fitting strategies
CRM Audit CRM Consulting Email Marketing Strategy ESP research
Lucy & Yak
CRM MANAGER
E-COMMERCE
October 2021 - October 2022 (1 year and 1 month)
Brighton, United Kingdom
Achievements:
• Developing and owning the company CRM & CLTV strategy
• Creating and managing monthly/weekly email calendar and sends
• Creating and optimising triggered flow emails and segmentation
• Managing and optimising the loyalty and referral programme
• Creating a weekly and monthly email channel performance report
• Working closely with the wider team: product/merchandising team, creative
team: designer, copywriter and data analysis team to deliver effective
omnichannel content
Customer Loyalty/ Retention Customer Journey Email design Email marketing Klaviyo Shopify
All Saints
SENIOR CRM EXECUTIVE
E-COMMERCE
January 2020 - September 2021 (1 year and 9 months)
London, UK
Achievements:
• Implemented and optimised CRM strategies for customer retention
• Daily execution of the BAU emails & SMS sends via Emarsys
• Created and planned the monthly CRM calendar
• Led the implementation and management of CRM automation
campaigns and refer a friend program (Mention Me)
• Analysed & reported on campaign performances through key KPIs
• Coordinated and worked closely with merchandising, trade, marketing
and design teams to deliver effective omnichannel content
emarsys Customer Loyalty/ Retention Email marketing Customer Journey