Ammaarah H.

Launched in March 2025: 400 registered in March, 460 in October with close to 50-50 gender and ethnic diversity split. Oversaw planning, team management, and event delivery.

Built and led teams of 50 volunteers and 20 pacers, created processes, delivered briefings, and managed operations on race day.

Managed crisis communications during a dispute between the founder and an influencer, resulting in resolution and successful influencer participation.

Secured media coverage in key running titles, driving increased sign-ups; advised on comms strategy across social and PR.

Secured brand partnerships with Nike, Dishoom, Drip, Plenish, Dalston's, Precision Fuel & Hydration and truefuels.

Byfield are the reputation specialists for the legal sector, offering a complete PR service, specialising in reputation management, media relations and digital communications. Sectors covered include tech, financial services, private wealth, legal tech, real estate and corporate crime.

• ● Regularly secured tier 1 coverage, including The Times and Sky News' Ian King Live Show. Results included increased journalist engagement and inbound client enquiries across all client accounts.

• ● Account lead for largest account ( worth £20,000), handling complex media plans and multiple work streams.

• ● Trusted senior counsel to C-suite, advising on reputation management and internal communications. E.g. supported Return to Office messaging with demonstrable positive staff.

• ● Developed thought leadership strategies for clients: Shaped narratives to position spokespeople as expert commentators. E.g. positioned client as expert on Red Sea delays (coverage included Riviera MM, The National News and CNBC).

• ● Communications metrics: monitored and evaluated metrics against impact, using Signal and Roxhill, delivering monthly and annual performance reports to C-suite stakeholders.

• ● Contributed to agency growth: new business development, represented at awards, events and quoted in the media.

• ● Introduced LinkedIn strategy workshop for clients: resulting in increased platform confidence and engagement. Grew Seddons' LinkedIn (pre-merger) from 1,500 to 5,100 followers in five months.

• ● Managed high-performing teams: Successfully line-managed junior exec to promotion.

• ● Strengthened internal operations: streamlined account delivery processes and internal newsletter. liaised with Digital & Design team to deliver marketing assets for agency and client use.

Yellow Jersey PR is boutique communications consultancy with four practice groups: Corporate PR, Financial PR, Investor Relations and Digital & Design.

Sectors covered include legal, car financing, family office, investment house, cybersecurity, institutional digital asset trading and wealth structuring.

● Led agency’s largest account worth £15,000.

● Devised and delivered national and international PR strategies, securing top-tier media coverage directly contributing to commercial outcomes.

○ Whisky investment client sold out bottling lines following a PR campaign commemorating Queen’s Platinum Jubilee: Decanter, Luxury London and The Spirits Business.

○ Initiated podcast and broadcast coverage across accounts: secured interviews on INSEAD Emerging Markets and Channel Africa, directly leading to interest in client