Description

With over 25 years of experience in marketing & fundraising—spanning both agency roles and my current position at a leading UK charity—I am keen to share my expertise through part-time consultancy work. My goal is to support organisations while supplementing the income from my full-time role

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Royal British Legion
Supporter Acquisition Manager
May 2016 - Today (10 years and 1 month)
Supported the organisation's digital acquisition strategy, managing multi-channel campaigns and optimising the supporter journey to maximise engagement and ROI.
• Directed Paid Social, Search, and Programmatic campaigns.
• Managed content strategy and optimisation for the fundraising web funnel.
• Oversaw A/B testing and conversion rate improvements.
• Led creative and data-driven email campaigns.
• Responsible for an annual acquisition budget exceeding £1 million.
• Managed external agencies, suppliers, and internal stakeholders.
• Delivered projects from concept through execution with measurable KPIs.
Pell & Bales / Pure Associates
Campaign Strategist & Senior Manager
January 2006 - May 2016 (10 years and 4 months)
• Designed end-to-end telephone fundraising strategies across charity clients.
• Developed campaign frameworks including segmentation, creative approaches, and ask structures.
• Monitored daily performance, adjusting strategies in real-time to optimise results.
• Managed and developed team leaders and fundraising coaches.
Pure Fundraising
Senior Fundraising Manager
January 2009 - January 2012 (3 years)
• Delivered campaign quality and productivity through leadership of fundraisers.
• Conducted 1:1 coaching, quality assurance, and performance reviews.
• Ensured campaign KPIs were consistently exceeded.