About Andy
With a track record of shaping and shepherding brands at the global stage, I bring a wealth of expertise from founding and leading IMP, a premier branding agency known for its strategic brand implementation and ongoing agility in marketing communications. My career, rooted in 25+ years in the industry, stands testament to a commitment to excellence and a penchant for creative solutions.
Why collaborate with me? I blend a founder's vision with a consultant's precision, ensuring your brand not only launches successfully but thrives. My approach is holistic, considering every facet of brand management and governance to build reputations that last.
At my core, I'm a problem-solver, drawing on a rich tapestry of experiences to tackle challenges. Whether through partnerships with renowned agencies or direct client relationships, my aim is steadfast: to deliver results that resonate and endure.
Choose to work with me, and you're not just getting a consultant; you're gaining a strategic ally devoted to your brand's success in the marketplace.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- IMP, Limited (UK)Company DirectorJune 2021 - Today (5 years)City of Edinburgh, Scotland, United KingdomThe Brand Agency's Agency. IMP develop flawless and practical templates, tools, and training to propel identity design. IMP Limited is a Scottish Company, and wholly owned subsidiary of Implementation Management Partners (IMP).
- Implementation Management PartnersManaging PartnerDecember 2015 - Today (10 years and 6 months)DEFINING THE MECHANICS OF MODERN BRANDS. There is a better way to make your brand work harder for your business. At IMP, we collaborate with clients to plan, build, activate and protect their brand investment. By building the tools, processes and teams that are key to an adaptable brand infrastructure, we help align purpose, ensure consistent customer experiences, and empower the delivery of responsive brands that drive better results. Whether planning and managing brand change (M&A, refresh, new creation), supplementing existing brand operations with our staff, or providing direct creative operations and MarComms support, we partner to overcome your challenges and commit to your continued success.
- BrandpathCo-FounderApril 2022 - Today (4 years and 2 months)Scotland, UKBrandpath is the first platform built specifically for teams to implement and manage brand change. Plan, launch, rollout, and manage conversions in one app. Learn more at https://brandpath.io
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Education
- Bachelor of EngineeringBerklee College of Music1994Bachelor of Arts, Magna Cum Laude, Music Production and Engineering
- Liberal Arts, LiteratureUniversity of Central Florida1992Liberal Arts, Literature