Description

Hello! I'm a driven and creative marketeer with specialist knowledge of digital growth, online training, and events. With a strong background in marketing strategy, content creation, and digital campaigns, I love helping organisations build their online presence in ways that make them seen and heard.

I specialise in supporting start-ups and new charitable organisations, showing them how to make the most of digital platforms to grow their reach and strengthen their relationships. Whether crafting the right message, planning engaging online events, or building a growth strategy from the ground up. I’m here to support, assist, advise – and if you'd like – get everything in place.

I've had the pleasure of working with national and local charities, and I bring a trustee’s eye and a former school leader’s experience to every project I support.

For me, it's all about using digital tools to make a real impact – and having a bit of fun as we build the magic together.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Shrewsbury (up to 50km)

Content Annie
Digital Consultant
EDUCATION AND E-LEARNING
April 2019 - Today (7 years and 2 months)
Key Responsibilities:
• Providing consultation on planning and implementing strategic digital and social media plans for the Centre for Chaplaincy in Education and A Good Thing CIC. Attending all board and stakeholder meetings
• Business development for A Good Thing CIC, including attending events, network meetings and running sales meetings. Resulting in over 400 businesses engaging with the brand.
• Initial digital communications strategy for Shropshire Community Foundation, covering the complete digital mix and launch of new grants
• Project management of online conferences for PEGS and CCE. Delivered from start to end, including managing tenders, designing online conference platforms, delivery strategies and event social media marketing plans
• Working with a portfolio of seven SMEs, providing tutorials and 1:1 training on digital and social media marketing strategies, including website management
• Content writing for a range of businesses, including recruitment agencies and a luxury coffee brand
• Management of paid Facebook Ad accounts for a dental practice
Online teaching Online learning Digital communication Communication strategy Business development
EtonX by Eton College
Online Course Tutor and Content Writer
December 2019 - September 2022 (2 years and 9 months)
Key Responsibilities:
• Leading courses in Critical Thinking, Creative Problem Solving, Applying for University, Personal Statement Writing, Completing the LNAT, Completing TSA, Making an impact
• Pilot testing new courses, providing feedback and updates
• Pilot testing new teaching software, providing feedback and updates
• Writing new courses for delivery online and in-person
Good2Great
Marketing and Event Manager
September 2019 - June 2020 (9 months)
Key Responsibilities:
• Responsible for all marketing strategy, implementation and reporting - including social, SEO, PPC, content writing, email and print
• Project management of a monthly training event, including marketing, ticket sales, venue booking and follow-up sales
• Project management of a fortnightly podcast, 'Saturday Strategy', including guest line up and marketing campaigns
• Project management of a rebrand, new website and marketing integration for a global medical conference company – EBPOM