Barbara P.

Strategic communications, brand and sustainability leader with more than 20 years of experience building reputation, navigating change, engaging stakeholders and driving growth through effective communications strategies.

I have worked with global brands and organisations including Red Bull Racing Formula One Team, Porsche, Red Bull, Alpecin, the European Truck Racing Association (ETRA), Goodyear and Shell. I have advised senior leaders, led international communications programmes and developed integrated strategies that connect communications, brand and business objectives.

My expertise spans strategic communications, corporate affairs, sustainability and ESG communications, stakeholder engagement and reputation management. This includes sustainability communications programmes that contributed to FIA Three-Star Environmental Accreditation, engagement with the UN Sports for Climate Action Framework and the positioning of the Goodyear FIA European Truck Racing Championship as a recognised leader in sustainable motorsport.

Over the past two decades, I have worked across Formula 1, international sport, major events and global brands, partnering with governing bodies, manufacturers, sponsors and commercial organisations to strengthen reputation, drive engagement and support business objectives. I am comfortable operating in complex stakeholder environments, advising senior decision-makers and identifying reputational risks before they become issues.

Beyond communications, I bring a strong commercial mindset and an understanding of how brand, marketing and stakeholder engagement support organisational objectives. Fluent in English and German, I work across international and multicultural environments.

Open to consulting, freelance and contract opportunities in strategic communications, corporate affairs, sustainability communications, stakeholder engagement and reputation management.