About Bunmi
English
Native or bilingual
Experience
- Strategy InstituteMarketing Manager – Tech, Investments & Finance PortfolioJanuary 2024 - Today (2 years and 5 months)Toronto, ON, Canada• • Own end-to-end marketing for 3 flagship summits (AI, data, finance) attracting 400–1,200 senior delegates• • Drive full-funnel campaigns across HubSpot, LinkedIn, Meta, and content ecosystems• • Implement segmentation, lead scoring, and behavioural targeting to improve conversion and attendance quality◦ • Design C-suite engagement strategies and multi-touch acquisition journeys◦ • Partner with sales and partnerships to align messaging, offers, and pipeline goals
- United People GlobalMarketing & Events LeadJanuary 2019 - January 2020 (1 year)Geneva, Switzerland• Developed B2B marketing strategies for healthcare and research portfolios• Delivered acquisition campaigns, stakeholder engagement programs, and event communications• Supported workshops, clinical forums, and industry briefings
- IEC GroupDirector, Strategy & PartnershipsJanuary 2020 - January 2024 (4 years)United States• • Led global event marketing and commercial strategy across 50+ annual events (EMEA & North America)• • Delivered $935K+ annual revenue through sponsorship, delegate, and partner campaigns• • Built end-to-end marketing systems (CRM, automation, reporting) to track pipeline and ROI• • Directed multi-country GTM strategies across energy, finance, healthcare, and manufacturing sectors• • Managed vendors, agencies, and cross-functional teams to deliver premium event execution at scale• • Delivered 47 international events across Europe & Africa (140–700 attendees per event)• • Owned logistics, vendor sourcing, and on-ground execution across multiple cities• • Launched integrated campaigns (digital, ATL/BTL, partnerships) to drive visibility and attendance• • Built CRM-driven lead capture and engagement workflows
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Education
- MBARome Business SchoolMBA
- B.ScCovenant UniversityB.Sc