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Bunmi AliyuBA

Bunmi Aliyu

Event Marketing Consultant | B2B Fintech & SaaS

£450/day
London, GB
8-15 years

Average response time: 1 hour

About Bunmi

I help B2B companies turn events into measurable growth, whether you’re organising your own event, sponsoring, or participating in industry conferences.

With 10+ years of experience delivering international conferences, summits, and trade-focused events across Africa, Europe, and North America, I work with marketing and commercial teams to plan and execute event strategies that generate qualified leads, partnerships, and revenue.

I support companies before, during, and after events from building the right audience and messaging, to activating on-site and converting opportunities into pipeline.

What I bring:

End-to-end event marketing and execution (owned events, sponsored events, and industry participation)
Lead generation and delegate acquisition campaigns
Event activation strategy (booths, side events, VIP dinners, roundtables)
Support for sponsors and exhibitors to maximise ROI from events
Cross-functional collaboration with sales, partnerships, and marketing teams
Vendor, logistics, and on-site delivery management across international markets
Post-event reporting focused on pipeline, engagement, and ROI

I’ve worked across fintech, data & analytics, trade, and government-led ecosystems delivering both large-scale international events and targeted, high-impact experiences.

Typical projects I support:

Planning event strategies for companies attending or sponsoring major conferences
Designing and executing lead generation campaigns around events
Managing event presence, activations, and on-site execution
Supporting sales teams with event-driven pipeline and follow-up strategy
Creating private side events to engage key prospects and partners

If you’re looking to get real business results from events, not just visibility I’d be happy to support.
  • English

    Native or bilingual

Can work on-site
London (up to 50km)

Experience

  • Strategy Institute
    Marketing Manager – Tech, Investments & Finance Portfolio
    January 2024 - Today (2 years and 5 months)
    Toronto, ON, Canada
    • • Own end-to-end marketing for 3 flagship summits (AI, data, finance) attracting 400–1,200 senior delegates
    • • Drive full-funnel campaigns across HubSpot, LinkedIn, Meta, and content ecosystems
    • • Implement segmentation, lead scoring, and behavioural targeting to improve conversion and attendance quality
    ◦ • Design C-suite engagement strategies and multi-touch acquisition journeys
    ◦ • Partner with sales and partnerships to align messaging, offers, and pipeline goals
  • United People Global
    Marketing & Events Lead
    January 2019 - January 2020 (1 year)
    Geneva, Switzerland
    • Developed B2B marketing strategies for healthcare and research portfolios
    • Delivered acquisition campaigns, stakeholder engagement programs, and event communications
    • Supported workshops, clinical forums, and industry briefings
  • IEC Group
    Director, Strategy & Partnerships
    January 2020 - January 2024 (4 years)
    United States
    • • Led global event marketing and commercial strategy across 50+ annual events (EMEA & North America)
    • • Delivered $935K+ annual revenue through sponsorship, delegate, and partner campaigns
    • • Built end-to-end marketing systems (CRM, automation, reporting) to track pipeline and ROI
    • • Directed multi-country GTM strategies across energy, finance, healthcare, and manufacturing sectors
    • • Managed vendors, agencies, and cross-functional teams to deliver premium event execution at scale
    • • Delivered 47 international events across Europe & Africa (140–700 attendees per event)
    • • Owned logistics, vendor sourcing, and on-ground execution across multiple cities
    • • Launched integrated campaigns (digital, ATL/BTL, partnerships) to drive visibility and attendance
    • • Built CRM-driven lead capture and engagement workflows

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Education

  • MBA
    Rome Business School
    MBA
  • B.Sc
    Covenant University
    B.Sc

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