About Carl
Welcome to my profile,
I am a seasoned marketing freelancer with over 5 years of experience in driving brand growth and engagement across Amazon. With a Bachelor’s degree in Marketing and certifications in Digital Marketing and SEO, I possess a solid foundation coupled with practical skills to navigate the evolving marketing landscape.
English
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- AMMAHead of MarketingDIGITAL AND ITMarch 2019 - Today (7 years and 2 months)London, United Kingdom- Manage Amazon Seller/Vendor accounts ensuring compliance and good standing.- Create engaging, brand-aligned listings.- Enhance rankings and visibility via Amazon SEO.- Analyze, adjust listings to boost sales and profitability.- Lead Amazon PPC campaigns including Sponsored Products, Brands, and Display Ads.- Continually optimize campaigns analyzing ad data, enhancing ROI.- Execute promotional campaigns for incremental sales.- Conduct market research on Amazon's competitive landscape.- Develop strategies to improve market share, rankings, and customer reviews.- Monitor KPIs, evaluate marketing initiatives making data-informed decisions.- Collaborate with product, sales, and creative teams for unified marketing strategies.- Liaise with external vendors and agencies as needed.- Provide performance reports and insights to stakeholders
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Education
- Bachelor of Arts (BA), Marketing with Advertising & Digital CommunicationsKent University2016- Marketing Principles - Advertising - Digital Communications - Creative Development - Analytics and Performance Measurement - Integrated Marketing Communications (IMC)