Description

What drives me? It's communicating effective brand-led messaging with purpose – one that reinforces a compelling brand story that addresses the end user in the most engaging and efficient way. Using the art of design as a meaningful conduit between storyteller and audience.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Che Poon Ltd.
Freelance
January 2006 - Today (20 years and 5 months)
Communicating effective brand-led messaging with purpose. Highly experienced graphic & motion graphics designer, working across a wide range of design disciplines from branding, visual identity, print, and packaging through to animated content.
Motion design Brand content Visual identity Communication 360° Packaging
River Design
Senior Designer
January 2001 - January 2005 (4 years)
- Client-facing role
- Project management
- Heading and directing a team of designers
- Responsible for the training and supervision of junior designers
- Commissioning suppliers
J. A. Marketing
Lead Designer
January 2003 - January 2004 (1 year)
- Lead designer role specialising in Hotel Hospitality & Leisure sector
- Design and project management

(Subsidiary consultancy to River Design)