Description

A tech-savvy, self starter with a passion for getting the insights right, and making tangible outcomes for clients. A warm, friendly, but professional communication style that helps me connect with multiple stakeholder types and work in synergy with wider teams when needed. Excellent attention to detail and natural curiosity to question the status quo, I will bring a tenacious approach and a get-it-done ethos that leaves clients feeling in safe hands.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance,
Research Analyst
March 2021 - Today (5 years and 4 months)
Working with various agencies in multiple capacities, primarily being an insight lead and data analyst, combining social listening data, survey, data science, market and search data to tell stories of how the insights come together in a tangible and actionable way for businesses.
Providing consultancy or strategic reporting in multiple sectors, including but not limited to finance, technology, beauty, retail, FMCG, pharma, travel, investment and education.
Social Listening Data analysis Consumer Research Reporting Data visualization
Black Swan Data,
Research Analyst
February 2025 - March 2026 (1 year and 1 month)
Responsible for drawing insights from Black Swan's own proprietary social listening analysis platform, unearthing strategic product and marketing growth areas for a range of clients.
• - Analysing complex data for deep consumer insight
• - Index, maturity scaling and trend analysis to understand opportunity areas
• - Providing potential strategic activation ideas based on insights
• - Presenting findings to senior level executives
Social Listening Data analysis Consumer Insight
Coolr (Social Media Agency),
Hybrid - Insights Manager
June 2023 - December 2024 (1 year and 6 months)
Responsible for insights on Paid and Organic performance across Coolr's
largest clients. Including monthly, weekly, quarterly and yearly reporting, and translating data into stories and actionable changes for the clients strategy.
• - End-to-end reporting on Organic and Paid performance
• - Social listening to garner brand awareness, consumer opinion, and opportunities for content ideation.
• - Pre, during and post campaign analysis, to assist with planning, adapting current campaigns and analysing results to understand what did & didn't work for future strategy.
• - Ad-hoc requests for risk management and mitigation.
• - Research for both new biz and existing client strategies combining desk research, GWI, social listening and performance
Social media Reporting Consumer Insight