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Claire Austin

Marketing & Growth Consultant

Works remotely from Manchester

  • 53.471419
  • -2.244834
  • Suggested rate £500 / day
  • Experience 7+ years
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Location and workplace preferences

Location
Manchester, England, United Kingdom
Remote only
Primarily works remotely

Verifications

Freelancer code of conduct signed
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Verified email

Languages

  • English

    Native or bilingual

Categories

Skills (7)

Claire in a few words

Marketing & Growth Consultant specialises in supporting agencies to unlock growth and build strong, lasting client relationships. Available for freelance, contract and interim. I have 20+ years experience in creative communications with experience working across all channels and disciplines for the world's biggest agency networks and leading independents, in addition to client side experience working for a well known retailer across their UK and International businesses including responsibility for the marketing of their global wholesale and franchise operations.

Throughout my career, I have had the pleasure on working on a wealth of brands, both from a B2C and B2B perspective delivering marketing strategies and campaigns across a wide range of sectors from beauty and building products to financial services and FMCG, brands include Asda, ghd, Charles Worthington, PZ Cussons, Thomas Cook, RBS Group, Co-op, Royal London, Matalan and Magnet.

I thrive on creativity, pace, complexity and challenge and am an accomplished people leader, having managed high performing, large teams across a breadth of disciplines.

#advertising #marketing #clientservices #campaign #creative #strategy #agency

Experience

Martha Best Consulting

Freelance Senior Marketeer, Project Director, Account Handler

Manchester, UK

October 2022 - Today (4 months)

McCann Manchester

Client Services Director

October 2018 - October 2022 (4 years)

Client Services lead with responsibility for excellent standards of client service throughout the agency in addition to senior lead on a number of key McCann clients, inspiring creativity in both execution and thinking across all levels of business challenge. Responsible for building strong relationships within Client businesses to the most senior level providing consultancy services to brands such as Matalan, Magnet, Zoflora and Royal London on how to shape disruptive, customer focused brand platforms and awareness, retention and loyalty campaigns from their inception to demonstration of their effectiveness whilst inspiring and implementing innovation in approach and delivery. Owned and led organic growth within the agency driving intiatives and plans to deliver on revenue targets. Responsible for implementation, management and delivery of satisfaction measures across client base ensuring that services, resource and delivery were adjusted in line with the response. Led, mentored, coached and provided direction to a team of 25 to maintain high levels of client service, driving growth through strong client relationships, optimising resources and driving alignment through the team. Part of the agency SLT, helping to shape the direction for the agency, its teams and its clients alongside the CEO, agency MDs and Heads of.

BJL GROUP LIMITED

Business Director

Manchester, UK

April 2017 - October 2018 (1 year and 6 months)

Returned to BJL and resumed my position as Business Director across a wide portfolio of the agencies clients. Achievements as below.

MAMAS & PAPAS

Head of Global Marketing

Huddersfield, UK

October 2016 - March 2017 (5 months)

I was asked to return to Mamas & Papas to undertake the role of Head of Global Marketing reporting directly into the Chief Executive and the private equity board. I was solely responsible for the development of the marketing strategy across all international markets, retail estate and wholesale distribution channels. During this time, I also restructured the marketing department and reviewed the planning and execution of all marketing activity across the business, making a £250k+ saving in annual marketing spend. Unfortunately following a consolidation of key departments within the business, the role was made redundant.

BJL

Business Director

Manchester, UK

September 2013 - October 2016 (3 years and 1 month)

Lead a team of 15 to deliver marketing, communications and advertising strategies for the agency's client base. Specific focus on leading the development and delivery of CRM and content strategies for iconic client facing businesses on large scale and long term projects such as: # Leading the team who developed and delivered CRM and content strategy for Asda, across all touchpoints of the brand. Not only looking for opportunities for incremental revenue growth but also customer retention and engagement. # Lead a team who re modelled the CRM programme for Thomas Cook particularly focusing on identifying areas for optimisation and improving repeat bookings and ongoing engagement with the brand # I also worked across high profile projects for Sherwin Williams (Ronseal), Subaru UK Brown Shipley and The Co-operative Bank. # In my tenure on this group of accounts, I was responsible for a growth in existing group revenue by 35%.

MAMAS & PAPAS

Senior International Brand Marketing Manager

June 2012 - September 2013 (1 year and 3 months)

Responsible for the development and definition of the Brand Marketing Strategy to support the collective launch of products through production of strong, engaging consumer and trade communications and events. Full responsibility for roll out of the brand and all communications across Asia, Europe, North and South America across the retail and wholesale estate. Specific responsibility for the US marketing plan and its implementation, directly managing third party agency relationships such as PR, social media and event marketing. Key projects include the launch of a direct to market e commerce website.

TBWA Manchester

Account Director

June 2003 - June 2012 (9 years)

Seven Seas – Cod Liver Oil, Jointcare, Multibionta and Haliborange PZ Cussons – Charles Worthington, St Tropez, The Sanctuary ghd Natwest/Royal Bank of Scotland Group Key responsibilities included ongoing client relationship management across all pieces of business, planning. Delivery of communications campaigns and projects for all brands which included global, multi channel campaigns, TV/OOH/Press production, social strategy implementation and website optimisation. Worked closely with the creative and strategy directors to deliver stand out work at pace and on budget. Key achievements included: Delivery of ghd brand strategy and subsequent brand campaign Thy will be done – most salient brand campaign ever tested by Hall & Partners Pitched and won ghd digital business including full rebuild of e-commerce site. Created both B2B professional, stylist education programs and consumer campaigns including CRM, promotions, advertising, events, packaging, special edition stylers and interior design of headquarters. Pitched for an won BTL work for BP during London 2012 working closely with other agency partners and the organising committee I led the pitch for and retained the RBSG business, TBWA\ not only retained existing business but gained more work on the strength of the strategy and creative presented.

Huet & Company, Manchester

Senior Account Manager

December 2000 - June 2003 (2 years and 6 months)

Clients included ADT, Eternit Building Materials, Ultraframe and Healthsure healthcare cash plans

JWT Manchester

Account Manager

February 2000 - December 2000 (10 months)

Clients included Halls Confectionery and The Co-operative

Bray Leino Limited

Account Executive

May 1999 - February 2000 (9 months)

Clients included Wrigleys and G R Lane products including Kalms and Quiet Life.

Education

  • Bachelor of Arts

    Lancaster University

    1999

    Bachelor of Arts (B.A.), English Literature

  • A Levels - English Literature, Communication Studies, French

    Aquinas College, Stockport

    1996

    A Levels - English Literature, Communication Studies, French