Description

An ecommerce and brand practitioner who, over 27 years, has built and led complex multi-disciplinary teams up to 250 people with global P&L’s. A proven track record of developing and delivering over 200 websites, digital campaigns and multinational brand projects.

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Henderson Design Group
Chief Digital & Marketing Officer
November 2023 - Today (2 years and 7 months)
Industry-leading designer, manufacturer, and online retailer of wallpapers, wall coverings, and paint
• Leading eCommerce and marketing strategy for UK and US expansion, transforming a 30-year-old business into a digitally-first house of brands.
• Responsible for Shopify migration for the largest brand, social and content marketing development, retail and marketplace strategy, and multidisciplinary team development.
• Key achievements: Migrated the largest brand to Shopify in 5 months, secured new development and growth agency partnerships for international expansion, and completed a full product and price review for all three brands.
DECIDABLE GLOBAL LTD
Co-founder and Chief Digital Officer
February 2021 - Today (5 years and 4 months)
London, UK
Development of the Decidable platform, B2B ecommerce, GTM activities, digital marketing + social media, fundraising, third party partnerships and agency relationships
CES Marketing, Ecommerce & Brand Consulting
Founder & Senior Consultant
July 2020 - Today (5 years and 11 months)
Provides strategic consulting services across ecommerce, digital, marketing and brand.
• Developed UX & UI for a unique AI-powered ecommerce analytics and insight platform, and provided ongoing strategic support for brand marketing, performance marketing, and business development.
• Key projects: Built the Decidable AI platform, restructured Capita's Experience Design Lab, and led the digitisation of British Army recruitment services.