Description

My career has been built around one question : how do businesses grow?

During my career I’ve worked across brand, ecommerce, digital, customer experience and commercial strategy, helping organisations scale internationally, build marketing capability and navigate periods of significant growth and change. Most have been navigating periods of change, whether that meant repositioning a brand, accelerating ecommerce growth, modernising digital capabilities or preparing for the next stage of expansion.

I believe marketing has become one of the few disciplines that genuinely connects every part of an organisation. It sits between customer, product, technology, operations and commercial performance. At its best, marketing doesn’t simply generate demand. It helps organisations understand where growth will come from next and builds the capability to deliver it.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

CES Consulting
Founder
CONSULTING AND AUDITS
August 2025 - Today (1 year)
London, United Kingdom
I established CES to work more closely with founder-led and growth-stage businesses facing a range of commercial, customer and marketing challenges.

My work typically combines brand development, ecommerce growth, customer strategy and organisational capability, helping businesses connect ambitious growth plans with practical execution.
E-commerce Business Strategy marketing strategy Branding leadership
Delta Global UK
CMO
CONSULTING AND AUDITS
November 2024 - July 2025 (8 months)
London, United Kingdom
Delta Global is a specialist luxury packaging business serving premium fashion, beauty and lifestyle brands internationally.

Joined to help accelerate Delta’s international growth strategy, with particular focus on Australia, New Zealand, China and Hong Kong.

Worked alongside the Chief Client Officer to strengthen the company’s brand positioning, marketing infrastructure and customer engagement capability across established and emerging international markets.
Henderson Design Group
Chief Digital & Marketing Officer
November 2023 - October 2024 (11 months)
Industry-leading designer, manufacturer, and online retailer of wallpapers, wall coverings, and paint
• Leading eCommerce and marketing strategy for UK and US expansion, transforming a 30-year-old business into a digitally-first house of brands.
• Responsible for Shopify migration for the largest brand, social and content marketing development, retail and marketplace strategy, and multidisciplinary team development.
• Key achievements: Migrated the largest brand to Shopify in 5 months, secured new development and growth agency partnerships for international expansion, and completed a full product and price review for all three brands.