Skill set (8)
Craig in a few words
An ecommerce and brand practitioner who, over 27 years, has built and led complex multi-disciplinary teams up to 250 people with global P&L’s. A proven track record of developing and delivering over 200 websites, digital campaigns and multinational brand projects.
Experience
- Henderson Design GroupChief Digital & Marketing OfficerNovember 2023 - Today (1 year and 2 months)Industry-leading designer, manufacturer, and online retailer of wallpapers, wall coverings, and paint• Leading eCommerce and marketing strategy for UK and US expansion, transforming a 30-year-old business into a digitally-first house of brands.• Responsible for Shopify migration for the largest brand, social and content marketing development, retail and marketplace strategy, and multidisciplinary team development.• Key achievements: Migrated the largest brand to Shopify in 5 months, secured new development and growth agency partnerships for international expansion, and completed a full product and price review for all three brands.
- DECIDABLE GLOBAL LTDCo-founder and Chief Digital OfficerFebruary 2021 - Today (3 years and 11 months)London, UKDevelopment of the Decidable platform, B2B ecommerce, GTM activities, digital marketing + social media, fundraising, third party partnerships and agency relationships
- CES Marketing, Ecommerce & Brand ConsultingFounder & Senior ConsultantJuly 2020 - Today (4 years and 6 months)Provides strategic consulting services across ecommerce, digital, marketing and brand.• Developed UX & UI for a unique AI-powered ecommerce analytics and insight platform, and provided ongoing strategic support for brand marketing, performance marketing, and business development.• Key projects: Built the Decidable AI platform, restructured Capita's Experience Design Lab, and led the digitisation of British Army recruitment services.
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Education
- Bachelor of ArtsUniversity of the West of England1995BA Hons, Graphic design