Daniel Harangozo

Lead the Google Ads team in developing and executing strategies

• across search, shopping, and PMax campaigns for e-commerce clients Optimize Google Ads campaigns through in-depth analysis, ensuring

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• alignment with client KPIs and maximizing ROI Collaborate closely with account managers and clients to tailor strategies that meet business objectives and performance targets Manage and allocate budgets efficiently, scaling campaigns to international markets while ensuring optimal ad spend

• Managed high-budget Google Ads campaigns for a diverse portfolio of e-commerce clients, focusing on revenue growth and maximizing return on ad spend (ROAS).

• Specialized in optimizing shopping ads, search campaigns, and performance max (PMax) campaigns using advanced keyword strategies and audience segmentation.

• Conducted regular A/B testing and competitor analysis to refine ad copy, bidding strategies, and audience targeting.

• Provided clients with comprehensive performance reports, detailing insights and actionable recommendations to drive campaign success

Developed and executed paid media strategies, focusing on Google Ads, Facebook, and LinkedIn campaigns, to achieve client objectives Analyzed campaign performance data to identify trends and optimize campaigns, improving key metrics such as CTR, CPA, and ROAS Managed budgets effectively, ensuring maximum ROI and cost

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• efficiency, particularly for LinkedIn campaigns Delivered regular performance reports, offering insights and recommendations for optimization