Danielle Byrnes

I combine alignment workshops with 10+ years' experience in product marketing to create a messaging and positioning framework for your product— then I bring this to life with a fresh sales narrative that gives your commercial teams sharper focus to land right-fit deals. A 3 step process starting with a health check of current product documents to diagnose strengths and opportunities, messaging and positioning framework creation and finally a new product narrative in a presentation format that wins deals and gets used by sales. All completed in alignment with your teams.

Over a 2 year contact led GTM for JustMe, (Cifas' strategic priority) an identity fraud and scam protection app distributed through banks and integrated into acquisition onboarding journeys, taken it from concept through to in-market app.

Delivering the JustMe in-person launch event, routes to market, positioning, messaging, branding, product naming, sales enablement, thought leadership and more that brought on 15 banks as early adopters and built brand visibility amongst financial services, policy and government. Also owning the product roadmap, in app copy and website creation just-me.uk

Brought new risk scores to market that addressed emerging challenges such Credit Vulnerability Score, Mortgage Payment Stress Indicators, and Buy Now

Pay Later (BNPL) data into credit reports. My role included shaping go-to market strategy, naming and packaging, and tailoring messaging for key client segments to help them better understand and act on consumer risk signals.