Danny Haynes

Commercially driven, technically able, confident, trustworthy person who works well independently and as part of a team delivering successful projects on time. I am able to engage with people in a respectful and professional manner, remaining calm under pressure whilst maintaining a positive attitude and good sense of humour. Proven track record when implementing successful programmatic / RTB trading desks from scratch within existing agencies. Excellent time management, problem solving and interpersonal skills, and this, coupled with my attention to detail and logical thinking style allows me to adapt and work effectively in the workplace.

 12 years in programmatic and adtech industry

 Proven leader and mentor

 Commercially driven

In my previous role I developed a junior team of 3 into a multi-award winning, 18 persons strong, 3 office business with revenue increasing x8. Core deliverables in this period:

 Researching, submitting and passing as an original member for the IAB gold standard.

o Implemented the audit process with IAB, recently passed latest audit due to robust framework

 Built and ran the graduate scheme, keeping grad team members within the business on average 4 years (significantly about industry average)

o One graduate won the IAB rising star

 Productised the businesses creative product, including preview tools, DCO and video integration

 Designed a pre-launch insights tool benefit both traders and sales team

 Led and project managed the AudienceStore custom dashboard product, working daily with the team in Belarus

o Coded from the ground up

o Merging data sets

o Visualising front end

o Delivering to clients and building roadmap

 Managed the largest direct client, increasing billings from £5k PCM to £60k PCM

 Built and ran a new company structure

o Separate departments for trafficking, trading, creative and planning