Description

I help ecommerce and consumer brands increase revenue, improve customer retention and accelerate profitable growth.

Over the past three decades I have advised, built and helped scale businesses that have gone on to become some of the UK's best-known retail and FMCG brands. As a former consultant to the UK Department of Trade & Industry (DTI), I worked with ambitious consumer businesses to develop growth strategies that delivered measurable commercial results.

My experience includes projects with brands such as Next, FatFace, The White Company, Liberty London, Courtaulds and the Royal Opera House, covering ecommerce strategy, customer acquisition, CRM, direct marketing, customer retention, loyalty and revenue optimisation.

I specialise in identifying where businesses are losing revenue and how to recover it. Whether the challenge is increasing conversion rates, improving customer lifetime value, reducing customer churn, optimising CRM performance or developing AI-driven customer journeys, my focus is always on practical solutions that produce measurable financial returns.

Unlike many consultants, I combine strategic thinking with hands-on implementation. I work closely with business owners and leadership teams to uncover commercial opportunities, build effective growth strategies and turn customer data into increased sales and long-term customer value.

My approach is commercially driven, data-led and results-focused. Every recommendation is judged by one question: will it generate more profitable revenue?

I work with ecommerce and consumer businesses internationally and, where appropriate, I am happy to align part of my remuneration with agreed commercial outcomes, reflecting my confidence in delivering measurable results.

If you are looking for an experienced ecommerce growth specialist who understands both the commercial and technical sides of customer acquisition, retention and revenue growth, I would be delighted to discuss your project.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Leicester (up to 50km), London (up to 50km), Edinburgh (up to 50km), Manchester (up to 50km), Bristol (up to 50km)

SwiftERM Limited
Founder & CEO
E-COMMERCE
August 2014 - Today (11 years and 11 months)
London, UK
This is an AI hyper-personalisation solution for ecommerce email marketing. It is 100% autonomous; you don't need staff.

It emails details of whatever product each consumer is most likely to purchase next to them, at exactly the moment they are predicted to be most likely to buy it.

The ROI is phenomenal, and to prove its effectiveness, we offer you the opportunity to use it for 30 days to establish its viability.
CEO Marketing Email marketing artificial intelligence Autonomous Solutions
SwiftCRM Limited
Founder & CEO
E-COMMERCE
December 2000 - November 2014 (13 years and 11 months)
London, UK
Marketing, devising and implementing strategies at the highest level for ecommerce marketing as one of 200 x DTI consultants sent to retailers by HM Gov.. An advocate and champion for customer-centric practices
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Introducing advanced ecommerce techniques and adoption of appropriate software to enhance and progress the company's sales and profitability

Clients included The White Company, Liberty of London, Next, The Royal Opera House, Fatface, Toast and White Stuff.

Significant success from budgets ranging from £10m - £50m.
•
Marketing Direct marketing E-commerce B2C Ecommerce Specialist
Department of Trade
Marketing Consultant
April 1994 - July 2014 (20 years and 3 months)
London, UK
• Devise and implement an infinite number of campaigns on behalf of HM Government Enterprise Initiative, with overall UK responsibility for all
B2C accounts, including grant allocation, offering ecommerce and digital marketing application of all available resources, through analytics and results.
• Developed strategic marketing strategy for thousands of clients across the UK, specifically Automotive, FMCG, Sport, Beauty & Cosmetics, Wine, Fashion and Apparel, Grocery and Wine, Petfood, Saddlery and Chandlery.
• Identified profit-generating activities that often resulted in 11,000% ROI.
• Maximised efficiencies by creating enhanced communication channels for personalisation and greater consumer loyalty and retention.
• Streamlined critical operations to maximise efficiency and Return On Investment (ROI).
• Devised and implemented new company-wide processes and procedures. Leveraged available resources and worked creatively with limited infrastructure. Forged productive relationships with board of directors.
• Budgets ranged from £10k - £50m across the entire spectrum of clients.