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Edwin Raymond

Digital Marketing Specialist

Can work in or around London

  • 51.509648
  • -0.099076
  • Rate On-demand
  • Experience 7+ years
Propose a project The project will begin once you accept Edwin's quote.

This freelancer is available full-time but hasn't confirmed their availability in over 7 days.

Propose a project The project will begin once you accept Edwin's quote.

Location and workplace preferences

London, England, United Kingdom
Can work onsite in your office in
  • around London and 50km


Freelancer code of conduct signed
Read the Malt code of conduct

Verified email


  • English

    Native or bilingual


Skills (7)

Edwin in a few words

Generating demand for businesses as a Marketing Automation & Digital Strategist with 10+ years of experience and a genuine curiosity to discover and unlock the power of digital and automated led marketing. Draws on AI, big data, and integrated API marketing tools to remove the hurdles from B2B clients and drive robust digital marketing strategies to engagement, acquisition, and retention outcomes. An imaginative and creative expert in new-business, inbound and demand-generation strategies, has delivered six-figure revenue results.
Unafraid to challenge traditional marketing models and win executive decision-makers' buy-in to future-facing marketing automation solutions. Bolts-on a commercial hunger that maximises ROI from every penny spent.


Criteo - CRITEO

Marketing Automation Specialist  - As a freelancer

London, UK

February 2020 - Today (2 years and 9 months)

Whitehat SEO

Inbound Marketing Consulant  - As a freelancer

London, UK

August 2013 - Today (9 years and 3 months)

Responsible for the implementation new marketing strategies designed to maximise revenue and extend the range of sales opportunities and business growth. Developing Marketing and Sales strategies, consulting with directors and business owners on improving existing marketing and sales activities with a focus on marketing automation and sales alignment all targets are driven, using the latest inbound marketing and sales enablement strategies

Floodlight New Marketing

Managing Director

June 2010 - Today (12 years and 5 months)

Identify potential clients for your business and approach them with a targeted and comprehensive proposal. Build relationship with the decision makers and budget holders of the companies. Develop marketing strategies. Over all in charge of Marketing: email marketing, online search, telesales, advertising and social media.

Centrica business solutions UK & I

Field Marketing Specialist  - As a freelancer

United Kingdom

April 2019 - February 2020 (10 months)

Delivery: Working as part of a global team, design (or adapt) and deliver world class B2B campaigns for customer acquisition, development and retention that can scale across field sales, partners and customers,


Solution Engineer  - As a freelancer

October 2018 - April 2019 (6 months)

- Key-point of contact for all campaign activity, setting up, executing, optimisation
- Build audience segments and develop logic flows
- Complete audits of previous and existing campaigns. Make recommendations reports on how to improve the campaign strategy
- Implement complex campaign coding and segmentation testing within email campaigns


Head Of Demand Generation

London, UK

February 2018 - August 2018 (6 months)

Responsible for managing all aspects of lead and demand generation activities across key digital channels (social, SEM/SEO, email, webinars),

Veritas Traders

Account Manager

January 2007 - November 2009 (2 years and 10 months)

H R Enterprise LTD

Executive Director

August 2005 - January 2009 (3 years and 5 months)

Yagi Town Board of Education

English Teacher

Kyoto, Japan

July 2002 - August 2005 (3 years and 1 month)

During my three years in Kyoto I worked as an English teacher, a member of the 'JET' Programme. The main reasons for me joining the JET programme were because it allowed me to have a once in a lifetime experience learning a new culture and language, I could also apply myself to a totally new challenge, something I felt could not be turned down and would be beneficial to myself and my career. Responsibilities included teaching and planning all English lessons at five primary schools, one secondary school of children aged between 6-15 years old, and also an adult class. I had been based in a very small town of 8,500 people working for Yagi town's Board of Education. To enable me to work efficiently with the other teachers I had to improve my Japanese to enable me to communicate effectively with my peers. My role also included teaching English to adults at the local community centre. In addition, as a member of the town Hall I had to perform official roles and assisted in the implementation of a PC role out, along with other technical tasks. Duties included speeches in Japanese and keeping an English and Japanese diary that was published on the local town website.


Project Manager and Systems Administrator

March 1999 - July 2002 (3 years and 4 months)

Within this environment, I had been involved with infrastructure implementation, upgrades, migration and support, ranging from 'Windows NT4' domain environment to a 'Windows 2000' server 'Active Directory' environment. Working with 'Veritas backup and restore', 'Open Bloomberg', 'Reuters Dealer 3000', 'Euclid', 'Sonaris', 'Terminal server', 'Citrix server', 'ICA Administration tools', 'GL trade', 'LIFFE' and other banking systems. One of my final roles at TD bank was to be project leader for migrating Fixed Income to a new Client server pricing system called 'Sonaris'. I was required to assess the Server and Desktop hardware specifications, working in conjunction with Sonaris development team, to build, configure and test and live server. I was also heavily involved in planning and implementing secured data pipes within TD bank's network infrastructure in conjunction with Bloomberg and Reuters.

National Audit Office

Project Implementation and Support

London, UK

October 1997 - March 1999 (1 year and 5 months)