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Malt Strategy
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Malt Strategy
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Welcome to Edwin's freelance profile!

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Edwin Raymond

Digital Marketing Specialist/Marketing Ops Manager
Supermalter
2 projects
  • Suggested rate
    On-demand
  • Experience8-15 years
  • Response rate100%
  • Response time2 hours
The project will begin once you accept Edwin's quote.
Location and workplace preferences
Location
London, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
Verifications

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Verified email
Languages
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Skill set (9)
Check out Edwin's expertise
Edwin in a few words
Generating demand for businesses as a Marketing Automation & Digital Strategist with 10+ years of experience and a genuine curiosity to discover and unlock the power of digital and automated led marketing. Draws on AI, big data, and integrated API marketing tools to remove the hurdles from B2B clients and drive robust digital marketing strategies to engagement, acquisition, and retention outcomes. An imaginative and creative expert in new-business, inbound and demand-generation strategies, has delivered six-figure revenue results.
Unafraid to challenge traditional marketing models and win executive decision-makers' buy-in to future-facing marketing automation solutions. Bolts-on a commercial hunger that maximises ROI from every penny spent.
Experience
  • Criteo
    Marketing Automation Specialist
    February 2020 - Today (5 years and 1 month)
    London, UK
  • Whitehat SEO
    Inbound Marketing Consulant
    August 2013 - Today (11 years and 7 months)
    London, UK
    Responsible for the implementation new marketing strategies designed to maximise revenue and extend the range of sales opportunities and business growth. Developing Marketing and Sales strategies, consulting with directors and business owners on improving existing marketing and sales activities with a focus on marketing automation and sales alignment all targets are driven, using the latest inbound marketing and sales enablement strategies
  • Floodlight New Marketing
    Managing Director
    June 2010 - Today (14 years and 9 months)
    Identify potential clients for your business and approach them with a targeted and comprehensive proposal. Build relationship with the decision makers and budget holders of the companies. Develop marketing strategies. Over all in charge of Marketing: email marketing, online search, telesales, advertising and social media.
    • Check out Edwin's experience
2 projects on Malt

  • Quality

  • Respects deadlines

  • Communication

R

Rae-Criteo UK (£)

02/01/2025

Edwin worked on projects at Criteo for almost 5 years and was a valued team member. A joy to work with, he is also a seasoned professional and across all things Marketing Automation at a deeply technical level. Easily able to bridge the gap between IT teams and Marketing Teams many projects would never have got off the group let alone delivered without him. Most recent example of that was migration of a CRM from Mailchimp to Hubspot - though his expertise in Pardot is also second to none. Edwin, hope to work with you again in the future.

Recommendations
Education
  • Bachelor of Engineering
    Queen Mary, U. of London
    1996
    Bachelor of Engineering (BEng), Electrical and Electronics Engineering